FranConnect is hiring a Senior Manager of Demand Generation to help drive its growth. This person will be at the center of our Marketing team, working collaboratively with the Product Marketing, Content Marketing, and Brand/Strategy teams. The primary role is to develop, execute and measure cross-channel marketing campaigns designed to generate qualified leads and sales opportunities. The right candidate will combine grit, creativity, and strategic thinking, while being comfortable getting hands-on with the latest marketing technology and techniques. Primary Duties & ResponsibilitiesDevelop and execute cross-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunitiesPrioritize and manage activities across channels, including email automation, Pay-per-click and Pay-per lead, display advertising, content syndication and promotion, virtual events, and moreOptimize and deploy content and messaging from the rest of the Marketing team across channels and into campaignsMeasure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordinglyManage the day-to-day implementation of our Marketing Automation platform and other Marketing technologiesCreate and manage project budgets and report on ROIProactively collaborate with sales, product and operations teams to ensure that lead generation goals are aligned across departmentsManage company website and work with the appropriate agencies and vendors to optimize for conversion and SEOContribute to content creation, review and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.)Minimum of 3-5 years of relevant work experience managing cross-channel, digital-centric marketing campaigns, ideally in enterprise software or SaaS marketingData-driven, versatile marketer with demonstrated capability to work in fast-paced, dynamic marketing environmentTech-savvy and experienced with CMS systems, SEO, SEM, and Social MediaExperience using one or more leading Marketing Automation platforms (eg, Hubspot, Marketo), in conjunction with Salesforce.comExperience with implementing and fine-tuning pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization.Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.Strong project management skills, accustomed to working to a budget and within strict timelinesEagerness to experiment with and learn new skills and technologiesExcellent written and verbal communication skills