At Salisbury Management our job is to allow the companies we serve do what they do best which is provide quality care to the individuals they serve. SMI is a recognized leader in offering professional, operational, and management services. Our goal is to provide a complete array of professional and administrative services to companies that need to minimize the complexity of day to day administrative operations, so they can get to the business they do best by caring for the individuals they serve. Salisbury Management is searching for a qualified Digital Marketing Manager (DMM). The DMM takes a multi-channel approach to engage with internal and external stakeholders, developing digital promotions and driving an overall digital strategy for multiple websites and social platforms representing multiple companies throughout the portfolio. This role is expected to work with the VP of Marketing to set and execute on an overall digital marketing strategy aimed at creating a true lead generation engine. Responsibilities and Duties: Work to understand the overarching marketing strategy and define digital goals and objectives that will help drive the strategy forward. Develop website integration and refresh plans for multiple sites impacting multiple businesses. Create and execute on a testing plan for updates on key sites aimed at continuous improvement of SEO results Support the implementation of a CRM with key sites in order to create end-to-end analytics of a lead funnel Suggest and execute on strategies aimed at increasing inbound leads Support the development and implementation of an outbound program, including SEM, email, and social, aimed at increasing website traffic and leads Help create and deliver meaningful reports analyzing digital performance across websites and social Coordinate with internal stakeholders to ensure creation of meaningful and useful content that aligns with overall business objectives Maintain confidentiality in accordance with company policy and FERPA/HIPPA privacy rule and regulations. Job Requirements: Minimum Qualification & Skill: Bachelor s Degree in Marketing, Business Administration or related field. At least 5 years of progressive work experience in digital marketing including proven experience in website development, SEO/SEM, email and social marketing A strong understanding of Drupal, WordPress, Google Analytics, Google ads, Facebook, Instagram, Pinterest, and LinkedIn Must have strong creative, strategic, and analytical skills. Attention to detail Ability to work well independently and as part of a team Strong written and verbal communication skills Strong organizational/management skills Benefits: Eligible Salisbury Management Employees will receive: Competitive pay and benefits (Medical, Dental, Vision) Employee Discount Program. Rewards program which allows you to earn points to purchase items. 401k option. Salisbury Management is an Equal Opportunity Employer. For more information, visit: www.salisburymgt.com