Vice President, Digital Innovation

Norfolk, VA
Oct 06, 2020
Nov 02, 2020
Full Time
The Vice President, Digital and Innovation will be a critical change agent in the company's continued transformation to a consumer health solutions organization by guiding, inspiring and building a "best in class" digital experience for communities served. This individual will lead development of the strategy, roadmap, transforming customer, patient and member engagement through digital channels. The Vice President, Digital and Innovation will be responsible for end-to-end management of consumers, including identification, acquisition, engagement and retention.

Essential Functions and Responsibilities

The following represent essential functions and responsibilities of the Vice President. They are not listed in any particular order of priority.
  • Support better health outcomes through digital experiences
  • Directly accountable for the overall planning, leadership, and direction of digital strategy and deliverables for the health system
  • Partner across business and with IT
  • Integrate strategies utilizing a multi-channel approach (ex: web and mobile)
  • Ensure capabilities, solutions and tools are built in a consumer centric manner to leverage the voice of the customer.
  • Provide strategic analysis and insights to drive the strategic planning process and the evolution of a short- and long-term strategic plan
  • Quickly assess the state of the business, learn the key economic drivers with solid analytical capabilities, and support the SVP to formulate a compelling strategic plan working alongside functions and business units
  • Support high priority, high impact strategic, digital/innovation, operational and organizational projects
  • Support specific projects including structuring the questions to address, organizing the work, managing resources, conducting analyses, synthesizing findings, and developing recommendations
  • Develop and refine key processes to drive progress and transparency across projects and with various job functions
  • Foster an internal culture of teamwork and integration that drives excellent service, quality, diversity of thought, an engaging work environment and overall performance improvement
  • Understand the use of new and emerging digital marketing technologies. Stay up-to-date with the latest digital media technologies and trends
  • Engaging and leading cross-functional expert teams to identify digital execution priorities to be included in the digital roadmap


Education Level
A Master's Degree is strongly preferred in a related discipline and/or significant depth and breadth of corporate experience.

Minimum of 10 years of experience in innovation, transformation, healthcare technology, digital product development or related with a strong understanding of the business needs and competitive challenges of the health care industry required

Minimum of 5 years in management and leadership roles at previous organizations

Seasoned executive with proven track record in creating results-oriented digital programs

Ability to innovate and develop creative solutions to complex problems

A proven track record of developing actionable and profitable strategies that also drive business growth and brand equity

Ability to balance strategic development and day-to-day operation responsibilities

Demonstrated skills in team building and organizational development

Excellent communication skills of an executive who excels in communicating in a variety of formal and informal presentation settings, large and small, both inside and outside the organization, and issuing cogent and consistent messages that build confidence and achieve desired outcomes

Excellent problem solving and negotiating skills

Excellent organizational and project management skills

Ability to work in a fast-paced environment

None, unless noted in the "Other" section below

None, unless noted in the "Other" section below

Characteristics and Competencies
  • Service-oriented, hands-on, collaborative, team-oriented and customer-focused
  • A consensus-builder; one who has a demonstrated history of having unified various groups toward the achievement of a common goal
  • Flexible, adaptable, and comfortable living in ambiguity. Able to provide strong leadership during times of change; possesses the vision and the sensitivity to sustain a cultural transformation process consistent with the mission and values of Sentara Healthcare
  • Competent in marketing automation/CRM for prospect and customer activity
  • Results-oriented and persistent in achieving success and an inspiring vision of the future
  • Can analyze complex situations and lead both individuals and groups in developing and implementing successful outcomes
  • Demonstrated commitment to the development of diverse and inclusive teams
  • An inclusive leader with outstanding interpersonal skills, who empowers, motivates and challenges staff, while also holding them accountable; a team player who has an open and non-competitive leadership style that promotes partnerships and builds trust and strong relationships
  • Excellent people management and leadership competencies that will allow her/him to serve as a mentor in furthering the leadership skills of employees
  • Is entrepreneurial, innovative, and "thinks outside the box"
  • Excellent written and verbal communication skills, including the ability to listen effectively and be open to the ideas of others. Can present data and translate complex issues into comprehensible ideas in a concise and easily understood manner

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