Digital Marketing Manager
Do you love knowing that your work has meaning? Do you enjoy having a positive impact on the lives of others? If so, read on Bring your digital marketing skills to work where you can make a direct and immediate impact.We are the DC area's most innovative, trusted and recognized physical therapy, chiropractic and rehabilitation practice. As a leader in the communities we serve, our team of healthcare professionals and staff take pride in the work we do every day improving the lives of our patients.Required Skills1) Social Media/Search Engine Management (MUST HAVE)Experience working with all social media outlets and their respective APIs. Has the ability to consistently post quality content that creates and sustains engagement. Leverages thought-out hashtags, links, pictures, videos, etc. and is able to target to the correct demographics. * Experience working with Facebook Business Manager and Ads Manager. (Ability to create and monitor targeted ad campaigns). * Twitter * Instagram * LinkedIn * Google MyBusiness Profiles * Yelp Profiles 2) Blogs Experience writing blogs, specifically in the health and wellness industry. Is able to read and summarize research articles and relevant news in order to create valuable content. Understands SEO and how to create blogs on relevant and trending topics. Is able to navigate WordPress in order to create visually pleasing/eye-catching blog posts. 3) Emails/Newsletters Experience writing and creating email newsletters, specifically in the health and wellness industry. Is able to design and manage email marketing campaigns to targeted segments of our subscriber lists. Is able to organize subscribers and segment them appropriately for marketing funnel purposes. 4) Google Analytics Experience working in Google Analytics. Understands how to create reports and dashboards. Understands how to create goals from our website in order to track conversions. Is able to create worthwhile action items based off of the data. 5) Google AdWords Experience working in Google AdWords. Understands how to create and manage targeted campaigns with well-designed ads, keywords, and landing pages based off of demographics, organic search terms, and location. Additional Recommended Skills * Ability to create and design content and marketing materials using programs such as Photoshop, Canva, or something of the like. * Ability to take and edit pictures and videos for marketing purposes. * Ability to manage website design landing pages, update current website with changes, manage website integrations, etc. This is a FULL-time position (40 hours) and on-site, no remote work. This is a highly fast-paced role with unlimited upside and earning potential. If Online Marketing is something you have experience in and would like to be more involved in, please apply today!