Content Marketing Manager Location Baltimore Home Office City Baltimore State MD Apply Now Position Type: FTR- Full Time Shift: 8:30a - 5:30p Other Shift: Want a career where you are empowered to make a difference in an environment that is focused on a positive work culture? Want to work for a company that has been named as a "Maryland's BEST PLACES TO WORK" for the past 8 years in a row ? The Content Marketing Manager for Brightview Senior Living will create, publish and monitor the effectiveness of content for Brightview Senior Living across internal communications, the company blog, website, marketing, branding and press coverage for our communities. The ideal candidate is a word smith who has an empathetic and conversational tone who can communicate effectively across multiple disciplines. If you are able to function efficiently and effectively in a fast-paced professional environment with the proven ability to independently manage multiple tasks and projects with competing priorities and deadlines, Brightview Senior Living wants to talk to you! Essential Job Duties Include the Following: Consistently and genuinely demonstrate the STARS principles of Service, Teamwork, Action, Reputation, and Success in all activities and interactions. Create and publish content for internal communications. Update website content as needed. Contribute to digital content marketing strategies. Collaborate with marketing and sales to develop high-quality advertising. Develop an editorial/blog calendar Deliver engaging content regularly and inspire team members. Edit, proofread, and improve content from other team members. Optimize website content, considering SEO and Google Analytics. Share content through various channels, ensuring a strong web presence. Receive customer feedback and generate ideas to increase customer engagement. Monitor and respond as needed to company online reviews. Establish relationships with other websites that result in cross-promotion of content. Collaborate with our Public Relations firm, and write and publish press releases, as needed. Other duties as assigned. Essential Skills, Experience and Talents Bachelor's degree in marketing, journalism, or a related discipline from a four-year college or university and three-five years' work experience as a content marketing manager. Excellent communication and project management skills. Experience working with a digital marketing team a plus. The editorial mindset with an ability to predict audience preferences. Exceptional written communication skills, with the ability to create and maintain a consistent brand voice across all company communications. Proper grammar and demonstrated experience in professional writing required. Excellent verbal communication skills and the ability to build relationships with associates, residents, and family members. Ability to source and produce high-quality graphics. Demonstrated expertise in graphics production, such as Photoshop. Email marketing and digital advertising experience. Experience working with content management and marketing systems. Sitecore, Hubspot, and iContact experience is a plus. Demonstrated proficiency in multiple social media platforms, including Facebook , LinkedIn, YouTube, and Instagram. Experience in creating, maintaining, and driving traffic to a blog. Portfolio of writing samples to showcasing online and offline. Demonstrated understanding of SEO and web traffic metrics. Ability to juggle multiple projects while meeting demanding and competing deadlines, producing high quality work and projecting a positive attitude. Hospitality, Healthcare, or Real Estate background a plus. Ability to work effectively in a team environment that is committed to transforming lives. Brightview Senior Living opened its first senior living community in 1999 and today offers over 40 communities in eight states (and counting ). The communities include Independent Living, Assisted Living, and Alzheimer's Care options and we are currently experiencing very impressive and sustained growth. Brightview is a privately held company based in Baltimore, Maryland, and we have been in business for more than 30 years. We develop, manage, and own residential real estate specializing in senior living communities in the Mid-Atlantic, NY Metro and New England regions. For more information on Brightview, please visit our website: www.brightviewseniorliving.com, or our LinkedIn Page: www.linkedin.com/company/brightview-senior-living " Ranked #1 Company in Aging Services in 2019 by Fortune Magazine "