Project Manager, Campaign Outreach

Washington, DC
Sep 16, 2020
Sep 23, 2020
Full Time
Business Unit Description

The Campaigns unit is responsible for the planning and execution of all advocacy and public education campaigns assigned by the Portfolios planning process or by the Executive Vice President of the State and National Group. The Campaigns unit partners with Government Affairs and States and Communities in developing and executing campaigns. The work of the Campaigns unit falls into the following areas:
• National and Federal Campaigns
• Multi-State Campaigns
• Individual State Campaigns

The Project Manager is essential to the Campaign Outreach team, which directs communication for all AARP advocacy campaigns. The position manages internal communications, responsible for keeping the entire Association abreast of campaigns focusing on the White House, Congress and state legislatures. It leads the day-to-day functions of Campaign Outreach team, which includes coordinating team strategy, staff responsibilities and incoming requests from other departments and partners. It is also responsible for writing and editing campaign materials for members, policymakers, elected officials, opinion leaders, the public and media - work depended on for the Campaigns unit to perform its function. And, it manages and develops campaign collateral, depended on by every state office.

1. The Project Manager is responsible for planning and implementing internal communications for the Campaign Outreach unit, while also writing materials for external audiences such as the general public, opinion leaders, policymakers and the media. Coordinates strategic planning and implementation; handles reporting requirements; and manages day-to-day functions of the unit. The position also manages and develops collateral for various campaigns, and oversees messaging used by staff and volunteers to ensure accuracy. As coordinator of day-to-day functions of the unit, the Project Manager also leads on Campaign Outreach reporting and tracking.

2. Crafts written communications that convey AARP's public messaging for various advocacy campaigns at the federal and state levels that are highly visible and relied upon by a wide-ranging audience, including staff and volunteer leadership, key policymakers, opinion leaders, and the media.

3. Monitors use of messaging by AARP staff and volunteer leadership and makes sure all campaign materials use the correct language and meet Brand design standards.

4. Provides expertise to the field staff on best practices related to AARP's campaigns and message delivery.

5. Develops feedback systems to assess the effectiveness of campaigns by tracking evaluate the use of resources.

6. Designs fact sheets and other off-line collateral.

7. Exhibits AARP values in all interactions.

Bachelor's degree in communications, public relations, marketing or other fields directly related to duties of the position; 5 years of experience in a fast-paced communication environment where attention to detail, timeliness and teamwork were critical to the job. Outstanding writing skills, demonstrated knowledge of fluency in the use of different types of technologies including Microsoft Office Suite, Microsoft Teams, and Adobe InDesign. Exceptional interpersonal skills, ability to work collaboratively with others to achieve goals, demonstrated ability to multitask.

At AARP, the health and well-being of our candidates, employees, and members is a top priority. As a result of the COVID pandemic, all non- essential employees will continue to work remotely through the end of 2020. AARP has established social distancing policies to ensure the safety of our essential employees.
Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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