Duties

Summary

This position reports to the Treasurer's office through the TWEB department in the Digital Media Division. The incumbent serves as a content producer in the Gallery Website department under the supervision of the head of the department. The primary purpose of the work is to support department and Gallery staff with a variety of digital media activities including creating and updating digital content for the Gallery's website and other digital properties.

Learn more about this agency

Responsibilities

The incumbent:

Collaborates with department staff and other content creators, designers and developers to produce digital content that supports department and Gallery objectives. Contributes to the department's Web design effort by creating, editing, and efficiently arranging content (including copy, graphics, images, metadata, and all other content) into a cohesive, and visually gratifying end-user experience, thinking through multiple use cases including accessibility needs and usage across different devices (mobile, tablet, desktop, etc.).

Supports department staff in achieving project objectives. Maintains a daily and weekly production calendar, satisfying all deadlines. Analyzes user feedback and iterates to enhance user experience Creates and maintains documentation of digital media projects and assists with developing and executing project plans and budgets. Monitors and reports on search engine optimization and analytics from the Gallery's websites, mobile app, email marketing and other platforms.

Acts as lead web analytics specialist for department, developing custom reports and dashboards on Google Analytics for different stakeholders within the organization. Responsible for importing, cleansing, transforming, validating, aggregating and analyzing data from various sources (web, email, mobile app, social media) with the purpose of making conclusions about traffic trends and best practices. Additional responsibilities include creating presentations, graphics and reports.

Trains Gallery staff in the use of AEM and regularly documents and communicates news, improvements and updates. Provides exceptional customer service to Gallery staff, maintains collegial relations with supervisors, co-workers and employees. Responds to public requests for information and assistance in a timely and courteous fashion.

Travel Required

Not required

Supervisory status
No

Promotion Potential
11

Requirements

Conditions of Employment

• You must be a United States Citizen.
• Subject to a background/suitability investigation.
• Designated and/or random drug testing may be required.
• Selective Service Registration is required for males born after 12/31/1959.

Your resume serves as the basis for qualification determinations and must highlight your most relevant and significant work experience and education (if applicable) as it relates to this job opportunity. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Your resume must include the dates of all qualifying experience (from month/year to month/year) and the number of hours worked/volunteered per week.

Physical Requirements: The work is primarily sedentary. The incumbent may frequently walk to other offices in the East and West Buildings.

The National Gallery of Art provides reasonable accommodation to applicants with disabilities. If you need reasonable accommodation for any part of the application and hiring process, please notify us. The decision on granting reasonable accommodation will be made on a case-by-case basis.

Qualifications

Applicants must have a minimum of one year of specialized experience at a level of difficulty and responsibility comparable to the next lower grade or comparable pay band in the Federal service or equivalent experience in the private sector.

Candidates must possess at least one year of specialized experience, equivalent in responsibility to the federal GS-9 level, as a content producer, supporting a department and or organization staff with a variety of digital media activities including creating and updating digital content for the department or organization's website and other digital properties..

Other Relevant Eligibility Criteria : None

Candidates must reflect in their submitted USAJOBS resume the possession of this specialized experience. If their resume does not include such specialized experience, they will be ineligible for this position. Those applicants who meet the minimum qualification requirements will be evaluated against these factors to determine the best-qualified candidates. Candidates should ensure their resume and submitted materials clearly demonstrate possession of these factors to receive maximum employment consideration.

Knowledge of the principles of visual design and of a variety of methods and techniques used in the design, production and reproduction of digital content and knowledge of NGA goals and objectives of digital content to be depicted sufficient to independently create, edit, and efficiently arrange content (including copy, graphics, images, metadata, and all other content) into a cohesive, and visually gratifying end-user experience to visually convey information provided with the assignment.

Knowledge of and skill in oral communications and interpersonal relations sufficient to work with vendors, material authors, and others while developing and delivering digital content information products.

Knowledge of and demonstrated skill in the use of Google Analytics sufficient to allow the incumbent to play a lead role in conducting assessments and applying the results of those assessments to strategies to improve the efficiency, effectiveness, customer satisfaction and reach of the Gallery website. Knowledge of the latest UI/UX best practices, as well as a strong familiarity with news/information content management systems, social media platforms and analytics tools to benchmark and measure the performance of digital content.

Demonstrated skill with the use of Adobe Experience Manager (AEM) content management system. Skill in interpreting technical information so that it is clearly and effectively communicated to various audiences.

CTAP/ICTAP candidates: To be considered "well qualified" you must meet all of the requirements as described in this section.

You must meet all qualifications and eligibility requirements by the closing date of this announcement.

Education

EDUCATION: Are you using education to qualify?

This position doesn't have a positive education requirement, you may submit copies of your transcripts or a course listing. You must provide documentation supporting your education claims.

Education must be obtained from an accredited institution recognized by the U.S. Department of Education.

Foreign education must be reviewed by an organization recognized by the U.S. Department of Education. For special instructions pertaining to foreign education and a list of organizations that can evaluate foreign education, see the Department of Education website .

Additional information

• The National Gallery of Art fosters a diverse and inclusive workplace and is an Equal Opportunity Employer.
  
  • More than one selection may be made from this vacancy announcement.
  
  • Some positions may require completion of a probationary period of up to 1 (one) year.
  
  • AN EXTERNAL SELECTED CANDIDATE MUST BE FINGERPRINTED AND RECEIVE A BACKGROUND INVESTIGATION, RESULTING IN A SATISFACTORY SUITABILITY DETERMINATION BEFORE BEING HIRED FOR THIS POSITION.
  
  • All males born after December 31st 1959 must abide by laws regarding Selective Service registration. To learn more about this law, visit the Selective Service web page, Who Must Register . If you are not registered and don't have an approved exemption, you will not be eligible for employment with the Federal government.
  
  EEO Policy: https://help.usajobs.gov/index.php/EEO_Policy_Statement
  
  Reasonable Accommodation Policy: https://help.usajobs.gov/index.php/Reasonable_Accommodation_Policy_Statement
  
  Veterans Information: https://help.usajobs.gov/index.php/Veterans_Information
  
  Selective Service Registration: http://www.sss.gov/

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application will be evaluated and rated under the Category Rating and Selection procedures. The quality categories are defined as "Best Qualified", "Well Qualified", and "Qualified".

Based on your responses to the job-specific self-assessment questions, eligible candidates are placed for selection consideration into one of three pre-defined quality categories as described below:

Best Qualified Category - In addition to meeting minimum qualifications for the position, candidates must fully demonstrate proficiency in all major aspects of the position.

Well Qualified Category - In addition to meeting minimum qualifications, candidates must demonstrate proficiency in some, but not all of the major aspects of the position.

Qualified Category - In addition to meeting minimum qualifications, applicants must demonstrate a basic level of knowledge, skill and ability of the position.

If you are eligible for career transition assistance plans such as ICTAP or CTAP, you must meet the definition of "well qualified" which is defined as having a score of 85 or better.

Application of Veterans Preference: The Category Rating Method does not add veterans' preference points or apply the "rule of three," but protects the rights of veterans by placing them ahead of non-preference eligibles within each pre-defined quality category. Preference eligibles who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent (i.e., CPS and CP) must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-09 grade level or higher.

If your resume is incomplete or does not support the responses you provided in your online questionnaire, or if you fail to submit all required documentation before the vacancy closes, you may be rated 'ineligible', 'not qualified', or your score may be adjusted accordingly.

To preview questions please click here .

Background checks and security clearance

Security clearance
Other

Drug test required
No

Position sensitivity and risk
Non-sensitive (NS)/Low Risk

Trust determination process

Required Documents

Please carefully review the following list to determine what documentation you need to submit.

Some documents may not apply to all applicants. If you are unsure, click the link for each document type to read more.

ALL APPLICANTS: You must submit a resume supporting your specialized experience and responses to the online questionnaire.

• Your resume should list all work experience (paid and unpaid); you should list the full name and address of the each employer.
• Your experience listing should show the start and end dates (include month, day, and year); you must also list the average number of hours per week that you worked.
• Your resume should also include any education and training you have completed (list the program title, subject area, number of hours completed, and completion date).
• For more information about what to include in your resume, please view this USAJOBS Resume Tutorial video on YouTube.
• It is important that your resume is complete and thorough. If any of the above information is not included in your resume, we may not be able to fully credit you for your experience.

If specific educational requirements are indicated for this vacancy: Documentation verifying your educational claims which can include unofficial transcripts or any report listing institution, course title, credits earned and final grade. Please see the Education section for more information.

Current and former Federal employees: Most recent SF-50 (Standard Form 50 - Notice of Personnel Action).

To properly verify status eligibility, your SF-50 must show the following. If you do not submit an appropriate SF-50, we cannot verify your status eligibility!

Full position title;

appointment type;

occupational series;

pay plan, grade, and step;

tenure code; and

service computation date (SCD).

Displaced Federal employees: To be considered CTAP/ICTAP eligible, you must submit documentation verifying your involuntary separation and CTAP/ICTAP status. Please see the OPM Guide to Career Transition for more information.

Veterans: Veteran eligibility documentation (DD-214, VA Letter, Standard Form (SF) 15 as applicable). Please note: If you are a veteran who has not yet been discharged, you may provide a statement of intent to discharge from your agency which will allow you to apply under the (Veterans Opportunity to Work) VOW to Hire Heroes Act of 2011 .

Persons with Disabilities: Individuals with intellectual disabilities, severe physical disabilities, or psychiatric disabilities may apply for appointment through the Schedule A hiring authority. Certified verification of a disability from a licensed medical professional; a licensed vocational rehabilitation specialist; or any Federal, state, or District of Columbia agency or U.S. territory that issues or provides disability benefits is required.

If you are relying on your education to meet qualification requirements:

Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education .

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.