Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.
Summary

This position is a leadership role within AARP's Digital Marketing Group and part of a team responsible for managing a Salesforce digital marketing technology suite in support of strategies and solutions for a Association programs. This role specifically supports Advocacy and Foundation programs.

Responsibilities

This position is responsible for the Unified Marketing platform's vision, strategy, outcomes, metrics, and alignment with organizational needs and AARP's technology standards. This position is accountable for creating and socializing the platform strategy and associated outcomes within the enterprise and will be expected to deliver incremental business value in an agile environment. The Platform Manager must be multi-faceted able to create a meaningful platform vision, orchestrate a variety of stakeholders to define shared priorities, manage a full platform lifecycle that balances short-term achievements with long-term goals, and build a sense of ownership within the team.

Platform Strategy

• Define, lead, and communicate a strategy and vision for the platform team that aligns with broader enterprise goals around digital transformation, innovation, automation, rapid delivery, and cloud enablement.
• Determine user needs and desires by leveraging customer/employee journeys and specifying the research needed to obtain additional user information.
• Create a platform strategy that describes the target capability areas and the method for achieving business goals that reflects a deep understanding of the platform, capability team focus areas, enterprise goals, and technology.

Lifecycle Management

• Lead platform management lifecycle from concept to roadmap to ongoing implementation/support.
• Define, track and communicate key platform performance indicators to inform success criteria and track business results.
• Advise capability teams on platform best practices around design, toolsets and integrations.
• Follows ITS Disaster Recovery Policy and Standards.
• Creates Disaster Recovery Plan for identified technology solution.

Team Management

• Lead, manage, and mentor the platform team to design, deliver, measure, and improve business outcomes using an agile approach.
• Ensure the team focuses on work that aligns with the platform strategy and enterprise needs as defined by customer and/or employee journeys.
• Implements information security requirements in accordance with AARP policies and standards.
• Build the right mix of skills on the team and grow talent by recruiting, selecting, orienting, and training team members.

Relationship Management

• Communicate platform vision, strategy and roadmap to business, ITS, vendor, and other relevant AARP stakeholders.
• Manage platform vendor relationship, including both professional services and licensing contracting.

Technical Leadership / Active Practitioner

• Provide critical input to other capability and platform teams as needed to ensure alignment with broader enterprise architecture and strategic objectives.
• Domain Responsibilities
• Operate Salesforce Marketing Cloud software and platforms including Non Profit Success Pack and integrations such as Springboard, Conga, Qualt

Requirements

Desired Education and Certifications

• Bachelor's degree or equivalent in Information Technology, Computer Science, Engineering, Business Administration, or related field
• MBA or related advanced degree a plus
• Salesforce certification preferred

Work Experience

• Minimun of three (3) years of Salesforce expertise and 10+ years of marketing experience, with a focus on marketing technology or operations
• Demonstrated ability to work within a team and build consensus towards a strategic direction
• Strong technical expertise in executing proofs of concept and experimentation with development teams as well as product delivery and support
• Experience with projects using Agile and Iterative approach

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.