Marketing and Public Relations Associate

Rockville , MD
Aug 19, 2020
Oct 30, 2020
Full Time
Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.

Westat is seeking an experienced marketing and public relations professional to join its growing communications team. This is both a strategic and hands on role that will involve development and execution of marketing campaigns, content marketing, thought leadership activities, and promotion of the company's brand.

Responsibilities include, but are not limited to:
• Actively marketing and promoting company news, projects, and publications.
• Writing and reviewing marketing materials, website, and social media content. ;
• Overseeing projects involving video, audio, photography, as well as virtual and live events, in partnership with both internal and external teams.
• Drafting press releases and press pitches.
• Working with subject matter experts to develop their reputations as thought leaders.
• Proactively generating ways to advance the company's brand in industry trade publications, digital media, speaking opportunities, conference participation, and other advertising.
• Gathering and analyzing intelligence about public opinion to help shape activities.
• Serving as a trusted advisor to executives, pitching fresh and innovative ideas.
• Measuring and reporting on the success of marketing and communications efforts.
• Contributing to an annual marketing plan.

Required skills and experience:
• A BA in marketing, communications, or a related discipline. 
• A minimum of 7 years of marketing and public relations experience.
• Full awareness of creative processes and techniques, including digital platforms.

Successful candidates will be strong collaborators, taking a persuasive and confident approach to creative projects, with an ability and willingness to note relevant trends and develop accordingly.  Excellent communications skills (both written and verbal) and demonstrated attention to detail are also required.  

Westat offers competitive benefits with ESOP, 401k, Health, Dental, paid vacation, sick and holiday leave, professional development as well as other benefits.

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.