Marketing Solutions Manager - Regional & Retail

Location
Washington, DC
Posted
Sep 25, 2020
Closes
Oct 05, 2020
Ref
JR-90271606
Industry
Retail
Hours
Full Time
Job Description

The Marketing Solutions Manager is responsible for driving revenue for the Regional & Retail Washington Post sales organization across all Washington Post platforms. They will work closely with sales, client services and design as well as other internal stakeholders to build concepts and programs that are innovative and compelling to Regional & Retail brands within set vertical categories.

Responsibilities
  • Work as part of an interdisciplinary team (Sales, Client Services, Design, Product) to create custom advertising proposals including compelling ideas, succinct positioning and comprehensive advertising programs for new and existing clients
  • Be a storyteller. Bring advertising solutions to life with an outcome oriented approach and the ability to weave those solutions in to a strong, easily digested narrative
  • Lead development of and "own" all market facing positioning, proposals and promotional initiatives for categories covered
  • Become an expert on The Washington Post's value proposition, products, audience and journalism pedigree
  • Be/become an expert in the industry categories covered
  • Develop strong category vertical presentations for each category covered (i.e. Travel, Real Estate, Entertainment, Healthcare, etc.)
  • Provide support to sales team by helping the teams prepare for sales calls, building client relations, keeping abreast of agency and client accounts, notifying team of product changes and implementing marketing strategies


Requirements
  • Strong verbal, written, and presentation skills are mandatory
  • Proficient in concept/idea generation
  • Proficient in PowerPoint, and Photoshop. Working knowledge of Excel.
  • Ability to prioritize, multitask, and meet deadlines
  • A proactive, customer service, solution-oriented attitude
  • B.A. in Communication/Marketing/Business preferred
  • At least 6 years work experience, 2-3 years of experience in digital space preferred
  • Advertising Agency and/or understanding of the advertising sales process experience a plus


The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife