Business Unit Description

ARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.

Summary

The AARP Data Analytics and Performance Management group is looking for a graduate student to join the Marketing Services and Analysis team as a Fall Intern. Our ideal candidate is interested in database marketing and audience segmentation and is detail-oriented with good analytical skills and problem-solving abilities. They should also be comfortable handling large amounts of data and communicating insights and recommendations drawn from data analysis.

Responsibilities

The selected intern will be responsible for:

•Providing marketing campaign results analysis based on audience segmentation
•Assisting the team with test design and audience recommendations
•Assisting the team with creating profiles of specific audiences
•Assisting the team in creating topic-specific engager files based on campaign results to be used as targeting criteria for future campaigns
•Conducting other ad hoc analyses related to member engagement and fundraising
•Assisting the team with data visualization projects

Requirements

Prospective interns must be pursuing an undergraduate or graduate degree in one of the following related majors: Marketing, Data Analytics, Data Science, Business Intelligence, and Business.

Interns must be currently enrolled in a degree program at an accredited college or university; be considered rising undergraduate juniors or seniors, graduate students, or post-doctoral students; and remain academically enrolled throughout the duration of the internship.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program.

Preference will be given to candidates who can demonstrate:
•Excellent written and verbal communication skills
•Proficiency in Word, Power Point and Excel
•Experience with an audience segmentation Tool such as Adobe, IBM Campaigns, or Alterion is a plus but not required
•Experience in handling direct marketing campaigns is a plus
•Experience with data analysis using Excel, Access, SQL, or SAS is a plus
Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.