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Director, Digital Marketing

Employer
BSA | The Software Alliance
Location
Washington, DC
Closing date
Apr 2, 2020
As a key member of BSA's Compliance Solutions Team, the Director, Digital Marketing will lead BSA's global enforcement lead generation and compliance marketing programs. The successful candidate must be able to thrive in a fast-paced environment, collaborating effectively with BSA global staff at various seniority levels, outside agencies, consultants, and the BSA member companies to achieve operational goals. They will also bring a data-driven mindset, strong writing and editing skills, quantifiable exposure to managing digital marketing resources, and extensive experience managing communications projects and initiatives with demonstrable results. Professional Experience and Qualifications: Bachelor's degree required; degree in marketing, public relations, or communications strongly preferred; advanced degree in a relevant field a plus 7+ years of communications experience in digital marketing and conversion-focused lead generation campaigns Experience with Google Analytics, paid search, display advertising and social media campaigns, as well as analyzing metrics and identifying trends Demonstrated vendor management and budgetary oversight experience Ability to work collaboratively with diverse professionals at all levels of seniority Project management skills, including proven success implementing and executing high-quality campaigns in a fast-paced environment under deadline pressure Excellent organizational and problem-solving skills; ability to learn quickly and condense complex information from diverse sources into concise, attractive, user-friendly reports Strong media relations skills and experience, as well as an understanding of how to navigate media environments to achieve desired outcomes Demonstrated experience in taking an idea from concept to execution Foreign language skills a plus Must possess a proactive, self-sufficient, can-do attitude Key Responsibilities: Digital Marketing & Lead Generation Work with key stakeholders around the world to develop and oversee the execution of enforcement lead generation and compliance marketing campaigns that educate audiences about the benefits of licensed software use and generate intelligence regarding unlicensed use Retain and manage outside agencies, consultants, and vendors Work closely with BSA member companies to ensure messaging is consistent with their business models and priorities Supervise and control lead generation and compliance marketing budgets Compliance Programs Develop and manage rollout of global compliance messaging, including maintaining key data and proof points Identify and promote speaking opportunities for General Counsel & Vice President and other BSA executives; act as spokesperson at relevant industry events and to the media

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