Skip to main content

This job has expired

Demand Generation Marketing Campaign Manager

Employer
LeaseAccelerator
Location
Reston, VA
Closing date
Nov 16, 2019
POSITION OVERVIEWLeaseAccelerator is seeking an energetic, creative and highly motivated marketing professional to join our Software-as-a-Service company through our period of hyper-growth.A' This role is ideal for individuals with one to three years of experience that are seeking to take their marketing skills to the next level.A' A' The Account-based Marketing (ABM) Campaign Manager will work closely with the Inside Sales team to convert Marketing Qualified Leads into Sales Qualified Leads. The role will be responsible for territory/field marketing functions with a focus on leveraging account-based marketing methodologies to integrate corporate marketing programs and campaigns for target accounts. Additionally, the role will be responsible for building customized and personalized campaigns for groupings of target accounts. The ABM Campaign Manager will focus on leveraging the latest modern marketing techniques and combine various marketing skills in order to successfully create account-based strategies utilizing the MarTech stack and account-based marketing tools. Knowledge of diverse ABM tools and a passion for using them to engage your target audience is preferred.Job ResponsibilitiesResponsibilities of the ABM Campaign Manager will include supporting brand awareness and executing account-based marketing programs through:Field Marketing - Work closely with account development and sales teams to spearhead and oversee the deployment of account-specific marketing tactics, in conjunction with the appropriate global resources. Demand Generation - Manage account-based demand generation programs such as live webinars, email campaigns, inbound programs and virtual conferences. Identify the target list, distribution channel and success criteria.A' Coordinate the activities throughout the campaign lifecycle with internal team members and outside agencies.Digital Marketing - Develop, implement, track and optimize digital marketing campaigns across digital channels including Google Adwords, SEO/SEM, and display advertising campaigns. QualificationsCandidates do not need to be experts in the various disciplines outlined above, but should have some knowledge of diverse account-based marketing tools and a passion for using them to engage the target audienceNo knowledge of leasing or accounting is required. .However, a passion and aptitude to quickly learn new business concepts.A' Prior experience at a software or technology company is preferred.Applicants must be authorized to work in United States.A' LeaseAccelerator Services, LLC, is an Equal Opportunity Employer (EOE). Qualified applicants are considered without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert