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Marketing Manager

Employer
American Chemical Society
Location
Washington, DC
Closing date
Nov 14, 2019
The Marketing Manager serves as a relationship manager between the marketing team and business units that are part of the ACS Career Navigator. This individual is responsible for managing the marketing budget associated with this effort. The incumbent will identify new potential marketing tactics and develop and execute integrated marketing campaigns to meet business unit goals as well as drive awareness of ACS offerings within the ACS Career Navigator. The position is responsible for managing digital campaigns and direct mail, while exploring and executing social and new media. The incumbent will work with subject matter experts and a variety of channels to reach target audiences with accurate and targeted messaging. The incumbent will monitor results and use data to inform current and future marketing strategy. Responsibilities Serves as a relationship manager between the marketing team and business units. Effectively manages associated budget. Creates, and collaborates across the team to develop and implement strategic marketing plans to reach awareness, registration and revenue targets. Tracks effectiveness of campaign tactics. Uses this information to adjust/inform strategy and for future planning. Collaborates with subject matter experts to inform copy creation and messaging. Writes copy for social posts, blogs, email, ads and other channels as needed Job Requirements Bachelor's degree or equivalent experience Minimum of 3-5 years experience in project management or related work Experience with project management tools; experience with Eloqua or similar system, Adobe CRM and Analytics, PowerPoint/multi-media presentation development skills. EEO/Minority/Female/Disabled/Veteran

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