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Sales Manager- Special Events

Employer
Kerasotes ShowPlace Theatres, LLC
Location
Fairfax, VA
Closing date
Nov 13, 2019

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Industry
Other
Function
Management, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
SALES MANAGER -NEW ICON THEATRE OPENING IN TYSONS CORNER, VA! Do you love the movie industry? We need a strong Special Event Sales Manager for our new location! The special event sales manager focuses on developing theatre and restaurant business by expanding the customer base in their market, and driving repeat business. Creates new business and with a sales focus on special event revenue, and all special attendance for the individual theatre and restaurant location. Sales Manager will be sourcing candidates, identifying the guests needs and requirements, then creating an event plan to both meet and exceed those needs in an effective way. Sales Manager will suggest and recommend options and enhancements to improve customer satisfaction and drive sales potential with a clear outline. Reports to: Marketing Director Major Functions Responsible for growing and developing the customer base in their local market through sales calls, relationship management, and initiating new business appointments. Meet with customers (and potential customers) to discuss their evolving needs and to assess the various options our company can offer that will meet those needs, preferably during non-peak business periods. Develop and implement new sales initiatives, strategies and marketing programs to capture added business and private party sales. Responds and initiates event/large-group/pre-opening buyout inquiries. Establish sales objectives by forecasting and developing a sales action plan to meet and exceed monthly sales goals. . Ensures budgeted targets are hit for Event Revenue. Communicates all details to all relevant parties and timely updates all involved via verbal, written, electronic methods as appropriate. Acts as the first point of contact for events between the location and outside businesses and all marketing groups. Regularly trains and coaches staff on performance expectations in all areas of special event operations. Directly responsible for ensuring team knowledge and that all event information is communicated across the organization and to all staff as needed. Creating comprehensive Banquet Event Orders (BEO) that details specific needs, timing and inventory for all departments, including Operations, Kitchen, Bar, Box Office and Booth. Proactively manages guest issues, special requests, pass reservations and ticketing instructions to ICONIC levels to ensure satisfaction and repeat customers. Inspection, administration and approval of all event setups and execution. Creating a daily, weekly and monthly tracking report to measure effectiveness that can be shared with supervisors. Tracks all forms of customer feedback (including, but not limited to, social media, web comments and customer emails) for areas of opportunity for improvement. Follow up correspondence with clients to access the prior held event that will allow us to improve with their next event. Works on plans to target those areas of opportunity and communicates those plans to the location team. Brands our ICON presence positively and works with the Marketing Director to compose and generates leads for new events. Ensures event/large group satisfaction to drive repeat event revenue and non-event attendance with follow-up communication. Attends, regularly contributes to and actively participates in bi-weekly marketing meetings as well as local business and local social events. Provides important feedback to the group and incorporates ideas from the other locations or industry trends to drive additional business. Continually developing knowledge of the local business climate, potential customers, and competition to maximize sales in the existing market. Maintain data relative to partners, accounts and activities and will document customer interactions, sales and potential future events. Responsible for the collection of all client payments, and the correct implementation of the money to the correct department categories. Qualifications: High school diploma or equivalent, college degree preferred 2 -5+ years management experience in hospitality, theater experience or equivalent Strong written and oral communication skills, including the ability to handle customer complaints and staff supervision issues Successful candidate will have strong negotiation skills, excellent selling skills, and strong business development skills. Ideal individual will be able to build relationships, manage processes, and drive event sales. Outstanding customer service focus, strong planning and organizing skills, and detail oriented.

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