Senior Email Marketing Specialist

Employer
Freddie Mac
Location
McLean, VA
Salary
Competitive
Posted
Nov 09, 2019
Closes
Dec 09, 2019
Ref
12698BR
Hours
Full Time
The Marketing Automation, Senior role in the Single-Family division will be responsible for establishing, educating, and enhancing email best practices using the Eloqua platform. This position will help facilitate the marketing automation roadmap, driving continuous improvement and innovation for personalization and segmentation capabilities as well as digital integration and optimization.

Your Work Falls into Three Primary Categories:

Email Operations

  • Manage the end-to-end building, optimizing, reporting and scaling of the enterprise marketing automation campaigns as assigned
  • Ensure Projects are delivered, and tasks are completed on time
  • Collaborate with management and stakeholders in designing and integrating marketing automation strategies based on audience segments that reach and resonate with targeted prospects leveraging existing content and / or generating new content / using signature rules
  • Develop and execute customer segmentation strategy based on profile data (i.e. using title data, CRM data, job level or classification) to deliver targeted messaging and ensure maximum marketing efficiency
  • Identify and vet opportunities for automated programs by collaborating with stakeholders
  • Collaborate with Third Party providers

Digital Integration & Optimization Strategy
  • Understand the drivers and strategy behind FM's business and offerings
  • Recommend ideas to integrate messaging and strategy across platforms
  • Work on personalization strategies end to end integrating from email, to website/s, to call-centers
  • Run A/B tests to continually optimize performance of emails

Reporting & Optimization/Systems Integration
  • Actively run reports and analyze data for actionable insights to improve emails and build the A/B testing strategy
  • Proactively monitor engagement with content within email as well on-site activity post-click to drive ROI
  • Help build an ROI model for the email program
  • Work with the Salesforce Team to make sure data is working as needed and recommend improvements
  • Monitor and improve the health of the email subscription center and grow the lists and engagement


Qualifications

Qualifications
  • Education: Bachelor's Degree
  • Experience: 5+ years Sales/Marketing/Digital experience with some focus on B2B demand generation campaign activities.
  • Strong understanding and knowledge of email best practices, innovation, and technologies.
  • Demonstrated proficiency in building and enabling capabilities for email marketing, campaigns and programs that leverage integrated platforms or cloud apps (Salesforce, Cvent, CrowdCompass, Data visualization tools, etc.)
  • Financial Services experience is a plus.
  • Experience with Campaign Automation. Eloqua experience is a plus.
  • Eloqua Masters' B2B Certification is a plus.

Keys to Success in this Role
  • Highly motivated self-propelled leader and team player with a sense of ownership, willingness to learn and improve
  • High degree of humility and desire to succeed
  • Strong interpersonal skills
  • Excellent written/verbal communication

Top 3 Personal Competencies to Possess
  • Drive for Execution - Focus on results rather than the appearance of results (i.e., be good, not just look good)
  • Customer Focus - Personally engage with your 'internal stakeholders' to learn and deliver on their needs
  • Partnership - Align yourself with what is right for the company


Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you'll do important work for the housing finance system and make a difference in the lives of others. Freddie Mac is an equal opportunity and top diversity employer. EOE, M/F/D/V.