Digital marketing coordinator

newmarket corporation
Baltimore, MD
Oct 21, 2019
Oct 24, 2019
Full Time
The Digital Marketing Coordinator will oversee the development of new promotional material for two of their health publications. He/she will report directly to the Acquisitions Director and will be responsible for the development of creative promotions for the acquisition of new customers. They're ambitious marketers who believe in continuously testing and finding innovative ways to bring in new customers. Your job is to make sure their ideas become a reality, and that they meet their aggressive acquisition goals. This job is dynamic. One day you could be writing short email copy for a new launch package, and the next you could be managing a complex optimization project with our development team. It's important that you're creative and curious, but that you also possess excellent organization and communication skills. The job isn't easy, but if you're the type of person who enjoys bringing ideas to life and you understand that hard work makes the reward that much sweeter, then this could be the job for you. Leading the development of new creative projects for two of their health publications Working closely with the Marketing team to develop an ongoing testing strategy for current acquisition campaigns Working closely with copywriters to create new display ads and email copy for existing promotional packages Working closely with internal and external copywriters to develop ideas and edit promotions Project managing a copy project from inception through completion Finding and vetting new Freelance copywriters for new creative projects Overseeing and maintaining deadlines for all creative projects for your publications Overseeing the retention strategy for two of their publications Writing supporting marketing copy for new and existing promotions including emails, display ads, subject lines, etc. Working with the Acquisitions Director to coordinate the marketing strategy for two of their publications to effectively meet business goals Project managing online summits, from the creation and development, to production, copy, launch strategy, and post-launch analysis 1-2 years of direct response marketing experience; preferably experience working with and editing long form copy Creativity: A passion for the craft of storytelling and the creation of new ideas Curiosity: A strong urge to understand the customer at a deep level Excellent written and verbal communication skills Strong project management skills Extreme attention to detail Proactive, innovative, and self-starter should be words that describe you Experience in the alternative health industry is a plus, but not required If you think you're a good fit, please email your resume to . Entries that include a cover letter will be priority.

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