Senior Digital Marketing Manager
- Employer
- Washington Metropolitan Area Transit Authority
- Location
- Washington D.C
- Closing date
- Oct 24, 2019
View more
- Industry
- Delivery and Transportation
- Function
- Marketing and Public Relations, Sales
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Job Details
Minimum Qualifications
Education
- Bachelor's degree in Marketing, Communications or related field
Experience
- Minimum of eight (8) years of digital marketing experience, ideally with a Business-to-Consumer (B2C) brand, to include three (3) years of supervisory experience
Certification/Licensure
- N/A
Preferred
- Master's degree in Marketing or related field
Medical Group
Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.
Job Summary
The Senior Digital Marketing Manager is responsible for developing and implementing online marketing strategies that drive revenue and traffic to wmata.com. Key activities include managing and executing Metro's digital marketing campaigns, crafting the user experience for each campaign, providing regular reporting and analysis on channel performance and implementing the tools and platforms needed to evolve to omni-channel marketing. The incumbent works closely with internal stakeholders, agencies and other vendors to maximize performance across paid and owned marketing channels.
Essential Functions
- Works closely with marketing leadership team to define and execute digital marketing strategies.
- Directs selection of and manages relationships with digital marketing vendors and marketing technology platforms and/or solutions to support omnichannel marketing.
- Recommends, implements and optimizes campaigns, tactics and practices to meet/exceed strategic objectives across SEO, paid search, display, and email.
- Oversees delivery of timely and accurate data/reports on campaign results and optimizations to direct future campaign strategy.
- Develops campaign tracking and/or tag management strategy and processes, leverages marketing technology platforms and/or vendors to optimize data collection of consumer responses to digital marketing initiatives.
- Identifies and tests emerging web and mobile-based technologies, digital advertising channel opportunities and industry trends and best practices.
The essential duties listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.
Evaluation Criteria
Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.
Evaluation criteria may include one or more of the following:
- Personal Interview
- Skills Assessments
- Verification of education and experience
- Criminal Background Check
- Credit history report for positions with fiduciary responsibilities
- Successful completion of a medical examination including a drug and alcohol screening
- Review of a current Motor Vehicle Report
Closing
Washington Metropolitan Area Transit Authority, a Federal contractor, is an Equal Opportunity / Affirmative Action employer. All qualified applicants receive consideration for employment without regard to race, color, creed, religion, national origin, sex, gender, gender identity, age, sexual orientation, genetic information, physical or mental disability, or status as a protected veteran, or any other status protected by applicable federal law, except where a bona fide occupational qualification exists. Our hiring process is designed to be accessible and free from discrimination.
This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job Descriptions are available upon confirmation of an interview.
Company
The Washington Metropolitan Area Transit Authority operates the second largest rail transit system and the fifth largest bus network in the United States. Safe, clean and reliable, "America's Transit System" transports more than a third of the federal government to work and millions of tourists to the landmarks in the Nation's Capital.
Metro has earned a worldwide reputation for security and architectural beauty. WMATA is clearly the employer of choice for over 10,000 area residents. The Authority was created in 1967 by an interstate compact to plan, develop, build, finance and operate a balanced regional transportation system in the National Capital area. Construction of the Metrorail system began in 1969. Four area bus systems were acquired in 1973. The first phase of Metrorail began operation in 1976. The final leg of the original 103-mile rail network was completed in early 2001. Metrorail now operates 83 stations. One line extension and three new stations are now under construction.
Metrorail and Metrobus serve a population of 3.4 million within a 1,500-square-mile area. The transit zone consists of the District of Columbia, the suburban Maryland counties of Montgomery and Prince George's and the Northern Virginia counties of Arlington, Fairfax and Loudoun and the cities of Alexandria, Fairfax and Falls Church. Overall, about 40 percent of the region's residents commute to work on Metro.
Metro and the federal government are partners in transportation. Half of the 83 Metrorail stations serve federal facilities and 36 percent of the local federal workforce uses Metro. We are committed to being an integral part of the Washington metropolitan area by ensuring the best in safe, reliable, cost-effective and responsive transit services, by promoting regional mobility and by contributing toward the social, economic and environmental well-being of our community. Employees are Metro.; We are committed to providing a working environment that fosters a high standard of performance, recognition for contributions and innovations, mutual respect and a healthy quality of life.
We are committed to developing ourselves through technology, training and education. We recognize our diversity as a source of strength that enables us to attain individual and Authority goals. In addition to competitive salaries, Metro employees enjoy a number of attractive benefits. These benefits include paid time off in the form of vacations, holidays and sick leave; medical, dental, life insurances as well as long term disability. Retirement is planned for through a defined contribution plan and a deferred compensation plan. Alternative work schedules, teleworking and free transportation on Metrorail and Metrobus make for an great benefits package for WMATA employees.Jump to our website to apply online for current openings and save the link for future vacancies as they occur.http://content.wmata.com/jobs/employment_opportunities.cfm
- Website
- http://www.wmata.com/
- Location
-
600 Fifth St. NW
Washington
DC
20001
US
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert