Marketing Manager, Advancement & Alumni Relations

Fairfax, VA
$60,000 - $70,000 Commensurate with level of education and experience.
Oct 21, 2019
Oct 22, 2019
Full Time
Marketing Manager, Advancement & Alumni Relations

George Mason University, School of Business, invites applications for the position of Marketing Manager, Advancement & Alumni Relations. This position will identify, develop, manage and evaluate marketing and communications content, brand strategies, and programs in support of Advancement goals and priorities, including a capital campaign, to further the department's goal of building and strengthening relationships with its various constituencies.

George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.

Responsibilities: The Marketing Manager, Advancement & Alumni Relations has responsibilities in the following areas:

Writing: * Write feature stories for donor/alumni magazine (Impact) and newsletters; profiles of alumni, donors, and student scholarship recipients; appeals, letters, recognition pieces, printed collateral, and communications to advisory boards and campaign prospects; * Copy edit all materials (Impact, emails, design files, information on the School's website) related to Advancement and Alumni Relations; and * Manage the School's website related to Advancement and Alumni Relations work.

Events: * Utilize graphic design to market events (social media, Mason TV ads, Braddock road sign, programs); * Draft materials related to event registrations and post on University's Imodules marketing and event registration platform; and * Order event collateral and promotional items.

Marketing: * In coordination with the Campaign Director, design and implement a strategic marketing plan for School's capital campaign, incorporating new School and campaign branding and messaging; * Draft appeals and manage segmentation/suppression for email appeals, registration for events and mailing lists for newsletters; * Update alumni and attendee contact information in Salesforce; and * Manage on-site projects, including videos for events, fundraising, alumni, stewardship and scholarships.

Communications: Strategically communicate with the various constituencies to cultivate and steward them in the following manner: * Advisory boards through newsletters or letters from the dean; * Donors with updates, Impact articles, and recognition pieces; * Prospects though proposals; * Alumni groups via Impact articles and event messaging; * Internal constituencies with pieces tailored to faculty, staff or potential donors to their programs; * Establish and implement a communications plan to include deadlines for creation of content and timely evaluation of effectiveness of print and online communications; * Produce campaign related materials including: mini-case statements, boiler plate and one-page summaries of school statistics, donor profiles, brand-sensitive materials with graphics and messaging; and * Work with central advancement for fundraising and stewardship content (website, Spirit, Giving Day).

Appeals, Awards, and Social Media: * Manage appeal process for CYE, FYE and Giving Day, sponsorships, Prominent Patriots, Alumni Chapter elections/nominations, new alumni emails and * Produce, place, and manage social media content related to Advancement activities, donors, alumni and events.

Required Qualifications: * Bachelor's degree in Marketing, Public Relations, Communications, Journalism, a related field, or equivalent combination of education and experience; * Advanced writing and editing skills; * Strong marketing and communications experience related to Advancement; * Email communication and website skills and experience (including content management systems, email marketing tools, Dreamweaver, Google Analytics, social media); * Experience managing social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.); * Graphics and image creation experience (Photoshop, InDesign, Premiere); * Detail oriented with excellent organizational skills; * Strong interpersonal skills and sensitivity to donor interests and confidentiality; and * Ability to work collaboratively with teams in a fast-paced and deadline sensitive environment.

Preferred Qualifications: * Advanced Microsoft Office skills; * Experience with Salesforce; * Participation in strategic communications campaigns and measuring the results of such campaigns; and * Superb oral and written communication skills.

For full consideration, applicants must apply for position number 02801z at by September 3, 2019; complete and submit the online application; and upload a cover letter, resume, and a list of 3 professional references. We will contact you directly if we require additional materials. Review of applications will begin on September 4, 2019 and continue until the position is filled.

"Great Careers Begin at Mason!

George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.

Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!

George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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