Digital Marketing Associate

Mclean, VA
Oct 18, 2019
Oct 22, 2019
Full Time
Fraym was built to help fast-growing companies, development organizations, and government agencies succeed in Africa. Before Fraym, decision-makers had to rely on anecdotes, A cents € oegut feel,A cents € or expensive primary data collection to make critical decisions. Fraym offers a better way: we provide localized data on communities and populations across all of Africa.A' To do this, we weave together household survey data and satellite imagery with proprietary machine learning algorithms to produce hyper-local insights across the continent. This exclusive data platform helps companies and organizations understand and reach specific populations.A' Fraym is looking for an ambitious self-starter to join our growth marketing team. In this role you will work closely with the brand manager to execute FraymA cents € (TM) s marketing and communication strategies. This position is part of the go-to-market team, which includes sales, marketing, and contributes to customer success and product development. The ideal candidate has a strong digital marketing background, a working knowledge of inbound marketing, and is excited about using marketing to build a business.You will perform a range of duties including, but not limited to, the following:A' Digital marketingRun and monitor digital marketing campaigns using Pardot, LinkedIn, Google AnalyticsA' Email marketing using Pardot: draft messaging, design, and deployA' Manage prospect listsProvide weekly analytics report on key KPIsManage WordPress site; post blogs, use A cents € ~page builderA cents € (TM) to make site editsA' Manage social media accounts (LinkedIn and Twitter)Brand managementA' Ensure all branded materials follow the brand guidelinesManage the creation, design, and production of new collateralManage relationships with branding partners (supply logos, etc.)EventsManage event marketing; reserve booth space, handle exhibit orders (furniture, A/V) and set-up, coordinate shipping, produce collateral, send invites, etc.A' Collaboration/Team playerWork across verticals and teams to facilitate smooth communication to ensure materials (visuals, content, etc.) are producedA' Collaborative mentalityA' Commitment to diversity, equity, and inclusionYou will have the following qualifications and skills:RequiredMarketing automation experience (preferably Pardot)A' B2G (marketing to USG)/B2B experienceMinimum 3 years experienceA' Agency or comparable in-house marketing experienceA' Detailed orientedA' Excellent written and verbal communication skillsPreferredExperience working with startups/early stage companiesA' A' Google Adwords experienceA' Experience in emerging markets (Africa, South Asia, Southeast Asia, Latin America)A' Benefits offered to you:Competitive, market-based salary commensurate with experienceGreat benefit package (medical, dental, vision and more)Commitment to work-life balanceOpportunities for career advancement and professional development in a fast-growing companyInterested applicants should submit their application with a resume and cover letter.Fraym recruits, employs, trains, compensates and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, veteran status, and other protected status as required by applicable law.A'

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