Digital Marketing Analyst

Employer
Dosist
Location
California, MD
Posted
Oct 19, 2019
Closes
Oct 23, 2019
Ref
421306935
Hours
Full Time
delivering health and happiness (TM) Recognized as a disruptor in the health industry, dosist is setting a new standard in access to natural plant-based health and wellness solutions. Through our award-winning products, we provide consistent, targeted formulas and precise dosage, allowing people to experience the benefits of cannabis-based therapy in an effective and predictable way. Named by Fast Company as one of 2018's Top 10 Most Innovative Companies in the industry, dosist is committed to empowering people to naturally manage their health & happiness. The dosist Digital Marketing Analyst works closely with Field Leadership to increase customer engagement physically and digitally, develop and execute digital marketing strategies specific to retail and eCommerce, and reports on marketing metrics such leads, conversion rates, website traffic and social media engagement. Core Responsibilities Analyze sales funnels and customer intent Measure ROI of online and offline advertising campaigns Track email campaign metrics (delivery, open, click-through rates) Monitor budget distribution and performance of paid ad campaigns Conduct competitive research and analyze benchmarking data Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc) Create strategy and take partnership regarding the creation of new campaigns and execution of existing strategies Work collaboratively with Retail and Marketing stakeholders to increase awareness of brand and retail presence Recommend website and campaign optimizations competencies desired Planning and Organizing Priority Setting Time Management Drive for Results Collaboration Composure Interpersonal Communication Listening Decision Quality Integrity and Trust Learning on the Fly Self Development Key Requirements 3-5 years of digital marketing experience In-depth understanding of SEM campaign strategies and SEO practices Good knowledge of MS Excel Degree in Marketing or relevant field Multilingual a plus Experience within health & wellness, retail, and/or CPG is a plus Diversity Statement dosist provides equal employment opportunities to all team members and applicants for employment without regard to race, color, ancestry, national origin, sex (which includes pregnancy, childbirth, breastfeeding, and related conditions), gender, sexual orientation, marital status, religion (which includes religious dress and grooming practices), age, disability, gender identity, gender expression, results of genetic testing, or service in the military.

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