Director, Marketing

National Electrical Contractors Association
Bethesda, MD
Oct 10, 2019
Oct 22, 2019
Full Time
Title: Director, Marketing Department: Government and Public Affairs Reports to: Vice President, Government and Public Affairs FLSA Category: Exempt Position SUMMARY: Directs general marketing, communications and branding strategy for the association and related entities. WORKING CONDITIONS: Some travel and public speaking may be required. General office work environment. ESSENTIAL DUTIES & RESPONSIBILTIES: Create and execute overall marketing and branding strategy for all NECA events, programs, products, and initiatives. Provide supervision, mentoring and coaching to direct reports. Develop a comprehensive marketing plan for the electrical construction industry, promoting the benefits, value, and success of utilizing NECA contractors to association members, chapters, construction industry trade outlets, select consumer outlets, and other media that helps powerfully communicate NECA's vision, mission, and core values. Develop and maintain relationships with industry partners, construction owners, vendors, and suppliers to best promote the association. Ensure the timely development of association marketing and promotional pieces. Create a strategy for premium sales and maintain an appropriate inventory of NECA premiums. Ensure that the NECA promotions booth reflects the association's professional image at all times. Directory: Act as editor of the NECA directory and supervise all aspects of its preparation. Ad Sales: Create ad sales strategy and appropriate policies that interface with and complement association sponsorship programs. Offer advice, consultation, and assistance to NECA chapters regarding their marketing strategy and offerings. Maintain a cooperative and close working relationship with national staff, chapters, the Executive Committee, the Board of Governors, NECA membership and volunteers. Successfully handle ongoing department budgetary duties as assigned. Travel to special events, board meetings, and other programs as requested. Perform other duties as assigned. NECA is the voice of the $160 billion electrical construction industry that brings power, light, and communication technology to buildings and communities across the US NECA contractors help customers achieve their goals for energy conservation, efficiency and renewable power. NECA's national office and 119 local chapters advance the industry through advocacy, education, research and standards development. For more information, visit . For immediate consideration, please send your resume and cover letter to PandoLogic. Keywords: Marketing Director, Location: Bethesda, MD - 20814