About the Manager, Social Media Position:The Manager, Social Media, will cross-functionally support communications and marketing to increase revenue and drive growth, and to maximize impact for AAPA, CHLM, and JAAPA.A' The Manager is responsible for the day-to-day management of AAPA, CHLM and JAAPAA cents € (TM) s social media platforms and assists with other external communications. The Manager works to ensure clear, consistent and strategic messaging is implemented across all social digital platforms and continually tested for optimization. S/he should be goal-oriented, possess strong organizational skills, top-notch writing and editing skills and be detail-oriented.About the Communications Team:AAPAA cents € (TM) s Communications Team includes seven professionals dedicated to providing timely, engaging, and accurate information to PAs and other stakeholders important to the profession, including the media. Communications collaborates with all departments within AAPA to help advance organizational goals through the planning and execution of internal and external communications strategies and tactics, while at the same time raising visibility and awareness of the profession. The team develops organization-wide messaging, which is integrated in executive speeches, presentations, and talking points; maintains AAPAA cents € (TM) s Editorial Style Guide; leads the organizationA cents € (TM) s content strategy; and oversees AAPAA cents € (TM) s social media channels. The Comms TeamA cents € (TM) s core values include being adaptable, collaborative, creative, responsive, and kind. A' Reports to:Director, Corporate CommunicationsSupervises:Communications AssociateResponsibilitiesResponsibilities include strategy, content development, reporting, and personnel management. An abridged list of responsibilities and qualifications is below, for a more in-depth job description please visit our website.StrategyDirect and implement the social media strategy for AAPA, CHLM, and JAAPA, including voice and messaging priorities, to further the mission and strategic objectives.Collaboratively implement and manage organic and paid social media ads and campaigns for AAPA, CHLM, and JAAPA.Build a social media presence by maintaining a solid online presence and reputation.Monitor the AAPA brand on social media.Build brand awareness by engaging relevant influencers.Collaborate with other teams, including marketing, membership and customer service to ensure brand consistency.Manage Communications Associate.Content DevelopmentGenerate, edit, publish and share engaging content daily (eg original text, photos, videos and news) for AAPA, CHLM, and JAAPA.Support additional online editorial management, planning, writing and copy editing of marketing and communications materials as required.Communicate with followers, respond to queries in a timely manner and monitor customer reviews.ReportingMaintain tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals.Track, analyze and report social media data and insights; especially related to how social media is meeting organizational goals.Other duties as assigned.A' QualificationsBachelorA cents € (TM) s degree in communications, marketing or related field required.Five to eight years, minimum, of professional experience coordinating and managing social media, communications, marketing and writing and editing for an organization or entity.Strong written and verbal communication skills, with attention to detail and commitment to quality deliverables.Keen understanding of incorporating an organizationA cents € (TM) s core messaging into content for social media, websites and media relations. The American Academy of PAs is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.