Senior Marketing Coordinator

Employer
The Center for Innovative GYN Care
Location
Rockville, MD
Posted
Oct 17, 2019
Closes
Oct 21, 2019
Ref
416211278
Hours
Full Time
The Center for Innovative GYN Care is a progressive minimally invasive GYN surgical practice that is rapidly expanding to the New York Metro market, while continuing to build its Washington DC Metro base. CIGC's marketing team has developed an analytics-driven and comprehensive approach to direct-to-consumer medical marketing. The approach effectively drives patients to the revolutionary GYN practice by educating patients about their options. A Senior Marketing Coordinator is required to scale up the efforts as we grow and expand. CIGC has more than tripled its business as well as implemented a travel program that has brought hundreds of patients from across the United States and around the globe. CIGC is now poised to expand into new markets, with the same dedication and savvy that has brought success in the Washington DC area. The Senior Marketing Coordinator 's role will be to manage the organization's CMS and CRM platforms, as well as to design, create, and deliver marketing content to support expansion and growth. The Senior Marketing Coordinator will work closely with the marketing and sales teams. This role requires learning about our company, our clients, medical services, and unique marketing differences. Responsibilities: CRM (Salesforce) Administration: Using a working knowledge of Salesforce, provide support for end users: troubleshoot errors, edit emails, generate reports. Manage users & coordinate training sessions. Liaise with CIGC Salesforce consultant as needed. Email Marketing Management (via Pardot): Develop layout, copy and creative for company newsletters Deploy email campaigns (manage drip campaigns as well) Maintain subscriber lists (remove opt outs, etc.) Report on email metrics, provide recommendations for improving engagement based on analytics trends Analytics: help to measure and report on ROI using Salesforce Marketing Cloud, Pardot Engagement Studio, Google Analytics, Etc. Design and edit corporate and marketing materials including such items as business cards, brochures, forms, letterheads, patient forms, and other notices, as well as creative assets for website and social media profiles. Manage marketing and sales materials; replenish or create promotional materials as needed, including placing, tracking and circulating orders Manage websites, including domain registration & hosting Write, edit, and design content for business profiles including main site and third party sites, including social media. Manage vendor relationships, including contract negotiation; research new vendors. Budget management: maintain annual budget ledger; ensure invoices are paid on time; work with Accounts Payable to set up vendors; manage credit card reconciliations. Requirements: Bachelor's degree in a related field 5 or more years of experience in the advertising, marketing and communications fields, including deep understanding of CMS and CRM, email marketing management, production of digital and traditional marketing creative, SEO best practices, and digital marketing trends. Experience should include project management in a creative environment, and writing web content. CMS and CRM experience (WordPress, Salesforce, Pardot) Proficiency with InDesign, familiarity with HTML, and a basic knowledge of the Adobe Suite Proficiency with Microsoft Office Suite Experience with project management platforms (Asana, Basecamp) Experience with healthcare marketing preferred Thorough and detail oriented, stellar writing and editing skills, deadline and goal oriented, and excellent ability to communicate effectively with others Strong organizational and project management skills Self-motivated, with the ability to multitask and adjust to short deadlines and quick project turnarounds Ability to take complex topics and translate into easy-to-understand, high-converting content Excellent collaborator able to adapt quickly and learn the team needs

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