Director of Marketing

Arlington, VA
Oct 16, 2019
Oct 19, 2019
Full Time
We are looking for an individual to identify and lead marketing initiatives through event coordination, relationship management and social media that establish opportunities for brand promotion and business retention & growth. Responsibilities include, but are not limited to the following: Create and execute marketing strategy to identify markets and opportunities for PRMS to garner company leads, sales and business development while maintaining current policy holder base. Develop, foster and manage endorsement, sponsorship and partnership relationships Identify, create and implement strategic opportunities to promote PRMS brand including partnerships, endorsements, sponsorships, and collaborative initiatives within the industry Collaborate with insurance services, risk management & claims to develop and promote strategies to proactively respond to client needs and concerns. Represent PRMS at industry meetings, sponsored events, partner activities and trade shows Create and effectively market PRMS goodwill initiatives for maximum visibility and support of the behavioral health community and related organizations Ability to digitally market PRMS by optimizing content to effectively communicate with target market and drive business to PRMS Ensure PRMS brand integrity on written communications, campaigns, website, social media and client outreach Perform market research and monitor industry trends and events affecting business Qualifications: BachelorA cents € (TM) s degree in marketing, management or another business-related field 10+ years of marketing, relationship management and/or strategic planning Requirements: Well organized and detail oriented Strong writing and communication skills Strong computer skills and social media insight Experience in direct marketing a plus Experience in insurance industry a plus An understanding of the behavioral healthcare community industry a plus