Marketing Data Analyst (Google Analytics)
Custom Software Systems (CSS) Inc. is seeking a Marketing Data Analyst/Specialist. The Marketing Specialist must have an understanding of analytics coupled with specific channel knowledge including web, social, paid search, SEO/SEM, email. Strong reporting and visualization skills are required to assist aligning outcomes to strategic goals and metrics-driven business decisions. RESPONSIBILITIES: Assist in optimizing digital campaigns, website experiences and ad spend through analyzing performance metrics, data, and trends Monitor, analyze and spot trends across digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Monitor web analytics tools and assist in providing insight and analysis monthly on trends Ensure the flow of campaign and visitor data through various stages of web and digital user journey is streamlined and tracked Collaborate with the marketing team, and other teams to develop, execute and analyze results for digital marketing campaigns Must be able to synthesize data from multiple sources to spot and report trends and outliers Assist in reporting on organization performance utilizing standard reporting and visualization tools (Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama) REQUIRED QUALIFICATIONS: Experience with reporting and visualization tools including, but not limited to: Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama Strong proficiency with MS Office applications, have excellent grammar skills and a strong attention to detail EDUCATION: Degree in Media management or Broadcasting Company Background: Headquartered in Leesburg, Virginia, Custom Software Systems, Inc. (CSS) is a Woman-Owned (WOSB) and HUBZone certified small business. Built on a foundation of trusted client partnerships, CSS has fostered a stakeholder-centric yet disciplined approach to IT solutions development. This ensures our ability to consistently meet or exceed our customers' expectations. Benefits: CSS is a very employee oriented company knowing that well trained, professional associates are what make our company great. We offer a competitive benefits package that includes: paid holidays and paid time off; medical insurance that includes vision; dental insurance; company paid long and short-term disability and life insurance; a Simple IRA plan (similar to 401k); parking and commuter reimbursement. We also work with our employees on training and professional certification plans that benefit the employee, the client and CSS - a win-win-win strategy. Equal Opportunity Employer: CSS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. CSS complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. CSS expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of CSS employees to perform their expected job duties is absolutely not tolerated.