Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.

AARP Foundation is AARP's 501 c3 charitable affiliate. We are a public charity with revenue from federal agencies, corporations, foundations and individuals. AARP Foundation's vision is a country free of poverty where no older person feels vulnerable. Staff are located in Washington DC and throughout the US.

Every year, AARP Foundation helps millions of struggling older adults 50 and over win back opportunity by being a force for change on the most serious issues they face each day. Through the Foundation's many groundbreaking and innovative programs and services, we create and advance effective solutions to meet their basic needs for nutritious food, safe and affordable housing, adequate income and much-needed personal connections.
Summary

Works closely with management to develop and manage communication and marketing strategies and plans for an assigned portfolio of AARP Foundation programs and services that serve vulnerable older adults. Manages integrated multi-platform communication and marketing campaigns/projects that build affinity and engagement among program beneficiaries and volunteers.
Responsibilities

1. Develops and executes an integrated communications and marketing plan for a defined portfolio of AARP Foundation's programs and services.

1. Partners with the program team and influences internal business units, channel owners, and external vendors to develop and launch creative tactics that support campaign strategy. Develops briefs and creative components. Facilitates review and production for offline and online channels.

1. Provides day-to-day support and superior client service for assigned portfolio of programs.

1. Engages with and communicates program updates and priorities to key stakeholders.

1. Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time.

1. Serves as a brand ambassador, ensuring that all marketing and communication efforts and assets reflect and adhere to AARP Foundation brand standards.

1. Partners with the editorial team to identify program success stories, interview opportunities with beneficiaries and volunteers, and other relevant information to support AARP Foundation's brand story.

1. Collaborates with in-house designer and/or manages external agencies to create brand compliant assets that advance program objectives.
2. Works with management and other partners in other departments to measure and report on program results, perform research and deliver findings, and understand and leverage segmentation data, etc.

1. Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support program objectives.

1. Partners with various teams to reflect enterprise-wide strategy, positioning, and integration.

12. Works collaboratively to find solutions to day-to-day issues/problems.
Requirements

Completion of a Bachelor's degree in a related field and 9+ years of marketing experience, with an emphasis on integrated marketing strategy execution. Direct experience working in a social enterprise and start-up environment is a plus. Experience in grassroots communications, agency, and/or issue campaign background is a plus.

Proficient in understanding multiple facets of core marketing areas: digital, print, direct mail, broadcast, earned media, brand, and operations.

Excellent oral/written presentation skills. Proficiency in preparation and presentation of proposals, analytical reports, and documents regarding program's operational status, achievement, and performance.

Demonstrated efficient vendor and budget management.

Ability to manage multiple tasks in a fast-paced environment and have sound business judgment in project prioritization.

Can work independently and in a team environment.

Ability to gain internal respect and build consensus with superiors and peers.

Flexibility with adapting to changing work environments and priorities.

Excellent interpersonal skills, with the ability to handle challenges in a diplomatic fashion.

Must be comfortable with collaboration.
Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.