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Media Traffic and Promotions Manager

Employer
Macerich
Location
Mclean, VA
Closing date
Oct 17, 2019
Position Description: The Media Traffic and Promotions Manager is the key liaison between the media operations and media sales team. The Traffic and Promotions Manager is directly responsible for supporting the media sales team in trafficking campaigns, managing digital media scheduling, media sales promotions, business systems management, vendor management, and service delivery to ensure all media campaigns are posted and executed both timely and professionally. The Media Traffic and Promotions Manager assists in on-boarding and managing new technology platforms and helps train new users on end-to-end work flow. Additionally, this position works closely with the media sales team and ops vendors (amongst other stakeholders) to drive efficiencies and increase productivity by providing sales support, generating reporting, and managing sales promotions and sales collateral as needed. The position provides customer service to all vendors, clients, and interdepartmental partners. The ideal candidate should be organized, detail-oriented, deadline-driven, and be able to multi-task in a fast-paced environment. Essential Job Functions : AYUDA MEDIA SYSTEMS MANAGEMENT Learn applicable AYUDA work flow platforms including, but not limited to: *Scheduling of all static and digital media *Inventory management and development *Creation of sales sheets, rates, spec sheets, maps, and content creation guides *Sales dashboards, proof-of-performance dashboards, occupancy reporting, etc. *Support and train users as needed MEDIA SALES OPERATIONS *Manage portfolio of media buys to ensure timely launches and successful performance *Learn BD agreement types, terms and customization options *Understand purchase orders and custom agreement process for ad agencies *Collect and document proof-of-performance (POP) photos from field teams and third-party vendors as well as generate and publish POP reports to sales team and media agencies as required *Approve artwork for media buys utilizing Macerich brand standards and criteria *Manage operational relationships with media agencies, vendors, and contractors *Create work orders for advertising insertion orders *Manage work orders for print and installation vendors. Ensure timely work order postings. *Develop working relationships with mall teams to coordinate in-house postings, gather POP, etc. *Debug and troubleshoot issues with delivery and performance of all media *Assist with tracking maintenance and repair issues with vendor/suppliers *Analyze systems and make ongoing process flow improvements to achieve optimization for the team MEDIA PROMOTIONS *Manage Macerich Media Instagram account, e-blast editorial calendar, quarterly promotional calendar and supporting sales materials *Work with corporate marketing to manage development and updating of sales collateral as needed *Develop and propose promotional ideas and platforms to the media sales team for local, regional and national sales Requirements and Qualifications: *Minimum (3) years of related media experience in digital content management systems, media sales and/or marketing/coordination experience, preferably working with agencies and national brands. *Bachelor's Degree from an accredited college or university preferred, but not required. *Advanced knowledge of Microsoft Office and Adobe Creative Suite, including Word, Excel, Outlook, Acrobat, and Photoshop *All applicants must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy. **PLEASE INCLUDE YOUR RESUME WITH SUBMISSION.

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