The role: The Manager, Social Media, will cross-functionally support communications and marketing to increase revenue and drive growth, and to maximize impact for AAPA, CHLM, and JAAPA. The Manager is responsible for the day-to-day management of AAPA, CHLM and JAAPA's social media platforms and assists with other external communications. The Manager works to ensure clear, consistent and strategic messaging is implemented across all social digital platforms and continually tested for optimization. S/he should be goal-oriented, possess strong organizational skills, top-notch writing and editing skills and be detail-oriented. About the Communications Team: AAPA's Communications Team includes seven professionals dedicated to providing timely, engaging, and accurate information to PAs and other stakeholders important to the profession, including the media. Communications collaborates with all departments within AAPA to help advance organizational goals through the planning and execution of internal and external communications strategies and tactics, while at the same time raising visibility and awareness of the profession. The team develops organization-wide messaging, which is integrated in executive speeches, presentations, and talking points; maintains AAPA's Editorial Style Guide; leads the organization's content strategy; and oversees AAPA's social media channels. The Comms Team's core values include being adaptable, collaborative, creative, responsive, and kind. Reports to: Director, Corporate Communications Supervises: Communications Associate Responsibilities Strategy Direct and implement the social media strategy for AAPA, CHLM, and JAAPA, including voice and messaging priorities, to further the mission and strategic objectives. Collaboratively implement and manage organic and paid social media ads and campaigns for AAPA, CHLM, and JAAPA. Build a social media presence by maintaining a solid online presence and reputation. Monitor the AAPA brand on social media. Build brand awareness by engaging relevant influencers. Collaborate with other teams, including marketing, membership and customer service to ensure brand consistency. Provide input and support in planning and execution of marketing activities. Work with cross-functional internal teams and manage ad design, ad copy, content and social media posting. Collaborate with web team to monitor SEO initiatives and user engagement and suggest content optimization. Stay current on latest social media trends, tools, platforms and best practices to help drive strategy. Manage Communications Associate. Content Development Generate, edit, publish and share engaging content daily (eg original text, photos, videos and news) for AAPA, CHLM, and JAAPA. Support additional online editorial management, planning, writing and copy editing of marketing and communications materials as required. Communicate with followers, respond to queries in a timely manner and monitor customer reviews. Reporting Maintain tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals. Monitor success, measure and report performance of all channels for marketing campaigns; adjust campaigns based on social performance. Track, analyze and report social media data and insights; especially related to how social media is meeting organizational goals. Other duties as assigned. PandoLogic. Keywords: Social Media Manager, Location: Alexandria, VA - 22314