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HTML Email Specialist

Employer
NewMarket Group, an Agora company
Location
Baltimore, MD
Closing date
Oct 18, 2019
Do you possess strong organizational skills, attention to detail and knowledge of HTML? Are you inquisitive by nature with a desire to learn and become an expert in your role? Does working in a collaborative, fast-paced and ever-evolving environment excite you? Are you looking for an organization where you can build a career? NMH is hiring an Email Specialist to ensure the right content gets to the right customer at the right time. The ideal candidate will have knowledge of email marketing best practices, will be self-motivated, and have a strong sense of personal accountability. Responsibilities: Coordinate with other members of the editorial, marketing, creative and legal teams to stay on top of deadlines to ensure all email campaigns go out correctly and on time Manage the approval/broadcast process for an array of free and paid lists - including content, segmentation and mailing creation in Message Central (email platform) Manage IRIS (proprietary content management system) for mailings on a day-to-day basis Create, test and troubleshoot email templates Regularly review email related reporting to monitor deliverability, certification and mailing success Develop an understanding of all technology and systems used in the role and their dependencies on one another. Generate new ideas to be tested to our customer base via email Understand NMG's business model and all marketing efforts to ensure all testing is set up correctly Expectations Be self-sufficient in setting up marketing and editorial email content in HTML and schedule the emails in Message Central within the first 30 days. Be able to create your own segmentation (targets) for mailings using your understanding of our lists, data, and SQL within 90 days. Be an expert in all aspects of the email lists being managed-including acquisition strategy, gauntlets, and segmentation within the first six months. By the end of your first year, we expect that you have provided new ideas, taken initiative to take on additional responsibilities and have kept up with email trends. Requirements: Bachelor's degree or 1-2 years of related work experience Excellent verbal and written communication skills Solid organizational skills to manage multiple responsibilities in a fast-paced, deadline-driven environment Strong attention to detail Ability to work both independently and as part of a team HTML, SQL, and email marketing experience is a plus Interested individuals, please send your resume and cover letter to jobs@newmarkethealth.com

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