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Performance Marketing Manager

Employer
The Washington Post
Location
Washington, DC
Closing date
Mar 19, 2020

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

The Performance Marketing Manager is primarily responsible for achieving specific outcomes for preferred partners, with a focus on digital execution and optimization. This role will work closely with all relevant teams in target-setting as well as post-campaign evaluations. This is a supervisory role, overseeing the Performance Marketing Analyst. The right candidate will have experience in a supervisory capacity with a track record of nurturing and growing talent. They will have proven success in developing and executing multi-faceted digital marketing campaigns. They will also have a track record of presenting to and communicating with clients directly. Additionally, this person will have a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with relevant partners at The Washington Post.

Responsibilities Include:
  • Playing a leading role in the development and management of scalable multi-touch campaigns and high-quality acquisition programs across The Washington Post's many platforms
  • Ensuring that performance account projects are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
  • Management of Performance Marketing Analyst whom executes and reports on performance marketing campaigns
  • Collaboration with the sales, operations, yield management, and any other relevant department in an effort to optimize programs and campaigns based on the real-time performance and ROI
  • Working directly with clients to align performance to KPIs important to them
  • Overseeing tracking and reporting


Requirements Include:
  • Deep understanding of the digital advertising landscape. Should understand the mechanics of programmatic (DSP, SSP, etc) and direct buying. Should also be well versed in strategy/tactics in each stage of the acquisition funnel
  • 7-10 years of experience working in digital marketing. Experience at an ad agency is preferred
  • Supervisory experience a must
  • Strong quantitative analytical skills
  • Strong project management skills
  • Ability to handle multiple tasks under deadline pressure
  • Ability to learn quickly and to thoroughly understand the operations, revenue/cost structures and market conditions of The Washington Post newspaper, washingtonpost.com and RED engineering and ad tech team
  • Demonstrated ability with systematically analyzing and solving problems
  • Proficiency with DCM and DFP
  • Ability to establish effective working relationships with all levels of the organization
  • Excellent verbal/written communication skills
  • Experience engaging with external stakeholders i.e. clients, partners, etc.
  • Demonstrated ability to define/undertake work assignments with minimal supervision
  • Evidence of good judgment, creativity, inquisitiveness and perseverance in past work or educational experience
  • Experience using Microsoft office systems (proficiency in Excel a must)
  • Ability to mine incomplete data
  • Knowledge of Washington Post products (desired)
  • Presentation skills (desired)

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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