Digital Marketing Specialist - Full Time Days

Location
Gaithersburg, MD
Posted
Oct 02, 2019
Closes
Oct 28, 2019
Ref
R-6655
Industry
Healthcare
Hours
Full Time
Digital Marketing Specialist
The Digital Marketing Specialist is a member of Adventist HealthCare's PR/Marketing Department, which promotes and protects the mission, brand and strategic initiatives of Adventist HealthCare. The Digital Marketing Specialist produces multimedia content for online dissemination via our various media channels including, but not limited to, corporate websites, various social media platforms; the Adventist HealthCare & You blog; and other online communities. This position requires a strong background in website content management, social media and online community management and the ability to multi-task to successfully manage separate projects for distinct clients.

PRIMARY DUTIES & RESPONSIBILITIES

Content Creation & Management
• Manages websites and AHC & You Blog within a content management system (CMS).
• Adds, edits and updates content for AHC internet channels including websites, AHC & You
Blog, email, and social media ensuring proper tone and style guide are followed.
• Produces and manages digital media content including images, animations, videos,
audio/podcasts, photos, and infographics and optimizes media files to enhance user
experience and brand.
• Ensures search engine optimization (SEO) best practices are employed in all work to
promote high search engine rankings.
• Monitors and reports on site analytics and benchmarking.

Social Media
• Serves as AHC's social community manager, leading social media activities, including
posting on Facebook and Twitter; fostering follower engagement through conversational r
replies; and monitoring related activity to ensure compliance with relevant community
standards.
• Provides daily oversight of online communities, including interacting directly with
members to promote brand messages; answering questions and settling member
disputes; and ensuring a safe environment.
• Monitors key online conversations and social media channels to ensure brands and
messaging are well-represented.
• Works closely with other PR/Marketing team members to ensure that social media
activities are integrated into overall brand tactics, including paid and earned media.
• Responsible for assisting team with various social media communications on platforms
including but not limited to Facebook, Twitter, and YouTube.
• Recommends and implements strategies for recruiting new followers and members;
fostering loyalty across all social media properties; and optimizing communication
strategies.
• Informs and trains team on emerging social platforms and best practices.
• Occasionally attends community events to promote Web and social media sites.
• Responsible for monitoring and measuring social media growth and effectiveness and r
reporting to senior staff about social media successes and lessons learned.
Video/Multimedia Production
• Assists Digital Media Manager with production assistant duties during video shoots.
• Occasionally takes event photos and headshots.

SPECIFIC SKILLS REQUIRED:
• A strong team-oriented individual with a positive, upbeat, professional and responsible
attitude.
• Ability to manage many projects, often at the same time, through their entire life cycle in
collaboration with internal and external team members.
• Exceptional communication skills, as well as experience writing in a distinct brand voice.
• Good working knowledge of HTML and CSS. Additional languages a plus.
• In-depth knowledge of concepts and trends in social media and online communities and
the ability to translate this into actionable recommendations.
• Experience using various email marketing platforms such as MailChimp, Constant
Contact, etc.
• Working knowledge of and experience with online measurement platforms (including but
not limited to Google Analytics, Facebook Insights, YouTube Insights).
• Working knowledge of and experience with search engine marketing (SEM) and search
engine optimization (SEO) techniques, platforms, and best practices.

QUALIFICATIONS
The ideal candidate should have a bachelor's degree with 1-2 years of experience in advertising, communications, marketing, digital media or public relations. Experience managing digital content on websites, as well as the social media universe, including Facebook, YouTube, Twitter, Instagram, Wikis, and blogs is required. Excellent communication and computer skills; the ability to work independently and efficiently on concurrent projects; the ability to develop and maintain strong working relationships with internal staff and outside partners/vendors. Advertising agency and/or healthcare experience is a plus.

Work Schedule:

Regular business hours. Monday-Friday (8-5)

Tobacco Statement

Tobacco use is a well-recognized preventable cause of death in the United States and an important public health issue. In order to promote and maintain a healthy work environment, Adventist HealthCare will not hire applicants for employment who either state that they are nicotine users or who test positive for nicotine use.

Adventist HealthCare will withdraw offers of employment to applicants who test positive for Cotinine (nicotine). Those testing positive for cotinine are given the opportunity to re-apply in 90 days, if they can truthfully attest that they have not used any nicotine products in the past ninety (90) days and successfully pass follow-up testing.

Equal Employment Opportunity

Adventist HealthCare is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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