Senior Social Strategist and Content Integration

Employer
AARP
Location
Washington, DC
Posted
Oct 29, 2019
Closes
Nov 27, 2019
Ref
12460420
Function
Other
Industry
Nonprofit
Hours
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.

Summary

Drives strategic social media and brand objectives that deliver measurable results. Develops and executes social content strategy, with a focus on working closely with Strategic Communications and the Editorial teams on key issue areas. Works on development of social content and partners with the Sr. Community Advisor on both engagement strategy and delivery of content onto the social platforms. Collaborates enterprise-wide to ensure growth in key social media metrics, in line with overall goals
Responsibilities

1. Provides strategic guidance on social media content tied to AARP issue areas and enterprise strategy priorities.

2. Assists in the development and implementation of social media content, from initial concept to working with appropriate colleague on engagement strategy and actual scheduling/posting of content on the social platform. In addition, may assist in drafting and creation of posts and community management as needed.

3. Provides valuable strategic communications, as needed to proactively share ideas, opportunities, and best practices on a regular basis.

4. Manage day-to-day relationships with internal business unit(s).

5. Manages development and execution of editorially-driven social media initiatives.

6. Works with the editorial team on social media training and best practices, in close collaboration with appropriate colleague.

7. Reports on what is trending and proactively suggests concepts/ideas that can take AARP's social media efforts to the next level.

8. Maintains the AARP brand on established and emerging social platforms.

9. Drives brand equity.

10. Engages prospects, members, and influencers (e.g., AARP communities) and regularly reports on progress.

11. Grows key metrics and provides reporting in line with AARP's overall social media goals and strategy.

12. Analyzes content performance and provides constructive guidance to better engage communities in close collaboration with the appropriate colleague.

13. Serves as the primary liaison with the social creative team (in-house and agency) with respect to the social media calendar.

14. Maintains the AARP brand voice on established and emerging social platforms.

15. Supports AARP's mission in social media.

16. Grows brand champions and partners with influencers, if/when appropriate.

17. Manages social integration for AARP events and experiences, if/when appropriate.

18. Manages budget allocation and ensures that project objectives are met on time and within budget.

19. Stays current on industry trends and technological developments; applies thought leadership and learning to AARP's social media initiatives, as appropriate.
Requirements

Completion of a Bachelor's degree in Marketing, Communications, Journalism, or a related discipline (advanced degree preferred) and 5+ years of experience in developing and implementing social media strategies for a variety of clients at an agency or large, complex organization. Previous social media management experience is required, including social content and community management. Paid media management is a plus. Previous experience working with journalists and/or editorial teams.

Demonstrates a strong ability to manage/implement social content strategy and engage/grow communities.

Demonstrates a strong ability to develop and manage social content for multiple stakeholders and audiences.

Demonstrates an ability to use data, analytics, and audience metrics to measure and drive growth.

Possesses a strong client-service orientation and account management skills.

Demonstrates an excellent understanding of, and ability to work within, organizational politics, networks, and a matrix-management system.

Demonstrates an ability to thrive in creative environments and work with editorial/content teams.

Exceptional written and verbal communication skills. Strong presentation skills.

Demonstrates strong interpersonal skills (e.g. listening, negotiating, facilitating, managing conflict, flexibility).

Exceptional ability to foster solid business relationships.

Demonstrates a strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc.

Commitment to quality and accuracy -- strong attention to detail.

Demonstrates a passion for quality content.

Possesses strong time management skills.

Displays a proven track record of working with distributed teams and freelance resources.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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