Marketing & Communications Consultant

Employer
National Business Group on Health
Location
Washington, DC
Posted
Sep 07, 2019
Closes
Sep 22, 2019
Ref
344635007
Hours
Full Time
Organizational Overview: The National Business Group on Health ("Business Group") is the nation's only non-profit organization devoted exclusively representing large employers' perspective on national health policy issues and helping companies optimize business performance through health improvement, innovation and health management. The Business Group's mission is to keep its membership on the leading edge of innovation, thinking and action to address health care cost and delivery, financing, affordability and consumer experience with the health care system. The Business Group is comprised of over 440 members, mostly Fortune 500 companies, providing health care coverage for more than 50 million workers worldwide. Position Description: We are seeking an innovative and experienced marketing and communications professional to guide the organization in the areas of marketing and content strategy. The ideal candidate is an enthusiastic, outgoing individual with a passion for collaborating and is committed to innovation, creativity and excellence. This position is a contract position. Primary Responsibilities: Work across the organization to develop long-term marketing strategy, message platform and audience-specific integrated marketing and communication plans. Responsible for content strategy, content marketing and production and overall governance for content use across all channels. Oversee voice, style and brand standards in marketing and communications. Evaluate performance of content marketing initiatives and provides strategic recommendations for new and existing initiatives. Oversee workflow of marketing copy projects from ideation to distribution. Ensure all content created supports user engagement goals. Oversee social media strategy and presence. Direct social media efforts in support of organizational marketing priorities. Offer constructive interaction with users, and promote website content on social media; develop and administer social media content and campaigns that engage a range of audiences Work with Event Management team to develop and drive event marketing to increase meeting awareness and corporate participation Maintain effective internal communications to ensure that all staff members are kept informed of marketing objectives. Play a collaborative role along with leadership to ensure that the full range of digital communications is leveraged in strategic ways that further the goals of projects and advance the broader strategic goals of the organization. Help draft content, as needed, to support subject matter experts in how to best position content for targeted audience. PandoLogic. Keywords: Marketing Specialist, Location: Washington, DC - 20001

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