Marketing Manager

National Association of Enrolled Agents
Washington, DC
Sep 14, 2019
Sep 22, 2019
Full Time
We want you on our tEAm!! NAEA is the organization powering enrolled agents, America's tax experts(R)! We provide the networking, educational opportunities, programs, and services that enable enrolled agents, tax professionals and students to excel beyond their peers. Membership in NAEA is a key building block of success for enrolled agents and tax professionals seeking to provide the highest level of representation for their clients and for unlicensed preparers and CPAs thinking of advancing their careers by becoming enrolled agents. The Marketing Manager position is a cross functional role that works across teams to help support a market and data driven culture. The successful candidate has an understanding and appreciation of how understanding market needs helps shape the development of integrated plans that drive membership and non-dues revenue growth. S/he is an excellent communicator, enjoys a challenge and is interested in an opportunity to grow professionally. ESSENTIAL FUNCTIONS Analyze membership demographics, market data, and product/program data to develop, implement and measure integrated marketing communications campaigns for recruitment, retention and engagement Collaborate with staff to develop and deliver successful marketing/communications plans for membership, conferences, products, and webinars, including defining objectives, identifying audiences, determining an integrated marketing mix, timeline development, budgeting, execution of all deliverables, and success measurements Uses the NAEA Website as a marketing tool that captures key engagement data from current and prospective members Lead the conceptualization, development and production of all print, digital, email, web and social (media) marketing copy, collateral, sales and recruitment materials Research, write, edit, and distribute targeted and engaging content for email messaging, NAEA announcements, brochures, and other critical communications for internal and external audiences Manage, analyze and interpret membership and prospect engagement, pipeline, etc. and adjust operating procedures based on meaningful trends Manage the production and development process of all collateral to include collaborating with external vendors such as graphic designers and printers In partnership with the Communications Manager, create, write and edit all marketing copy for tone, voice, call to action and accuracy; audit, review and edit existing materials for marketing effectiveness In collaboration with the Communications Manager, support NAEA website and membership portal, as needed, with creation and maintenance of compelling, targeted copy and content Additional functions include but are not limited to supporting marketing research and analytics for a variety of NAEA products and services, providing marketing support for membership communities and specialty events as needed KEY PERFORMANCE INDICATORS Membership renewal, recruitment and retention equal to or greater than the budget. This is a shared partnership with the Director of Membership Attendance/participation in educational programming equal to or greater than the budget. This is a shared partnership with the Director of Education Non dues revenue equal to or greater than the budget. This is a shared partnership with related Directors Increased email open rates, website usage and engagement across products and services Cohesive integrated marketing communications strategy with calendar, defined systems and processes and "micro-campaigns" by key initiatives Error-less marketing communications that are delivered consistently on-time or ahead of schedule PandoLogic. Keywords: Marketing Manager, Location: Washington, DC - 20036

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