Web Marketing Manager

Employer
Leading Authorities, Inc.
Location
Arlington, VA
Posted
Sep 17, 2019
Closes
Sep 26, 2019
Ref
341924068
Hours
Full Time
Leading Authorities', a world-class lecture agency, video communication house, and event production company, is searching for a web marketer. This position will manage the online marketing activities of Leading Authorities, including building, testing, and maintaining our website properties; improving SEO rankings; optimizing online advertising campaigns; and developing our social media platforms, all with the aim of driving leads to our sales force. In addition, this position serves as an integral member of the marketing team, contributing promotional ideas and analytics that support the overall pipeline of lead generation. If you are:A strategic thinker who likes to test and learnIntrigued with analytics and measurementCurious about what drives behaviorGood with detailsDangerous with html (don't have to be fluent)Social media savvyCool under pressureA great project managerAble to juggle multiple projectsA good writer/communicatorA team player then this may be the job for you. At Leading Authorities, you will join a team of professional marketers who work together to drive leads and opportunities for our sales force to help Fortune 1000 companies and top associations plan and execute their events and tell their stories through video. As the Manager of Web Marketing you will be responsible for: Managing Leading Authorities' Web presence to include:Strategic testing and optimization of the conversion funnel Daily updates and content generation.Communicating with and implementing strategies developed in concert with our SEO experts.Managing online advertising campaigns.Managing analytic reports and materials: Maintaining basic materials on our talent.Developing analytics on LAI's key online lead drivers.Other duties as assigned, includingAssisting at live events to promote our talent.Contributing to weekly marketing lead generation meetings. Qualifications include:Related bachelor's degree.3-5 years experience in marketing, web management, or other related field.HTML, Drupal, or other web coding/development expertise a plus but not required.Photoshop proficiency preferred but not required.A great attitude and work ethic. Compensation for this position will commensurate with experience. Leading Authorities' compensation package also includes a 401(K) plan and profit sharing, paid vacation and holidays, health/dental/vision insurance, life and disability insurance. Interested applicants should e-mail their resume and cover letter to jobs@lauthorities.com

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