Account Supervisor

Response Labs - A Digital CRM Marketing Agency
Baltimore, MD
Sep 06, 2019
Sep 22, 2019
Full Time
Position OverviewWe're looking for an experienced Account Supervisor who wants to thrive in a start-up environment. This position requires a deep understanding of excellent account service with a broad set of skills and a willingness to take ownership of relationships and projects. We are a digital marketing agency focused on CRM initiatives and programs at our core and we're looking for a teammate ready to dive in and help us grow our clients' business. There is room for fast advancement for the right person who has the hunger and the passion to be part of this special team. ResponsibilitiesThis list of day-to-day responsibilities can change frequently, but here are a few things that you can expect to do from day one: Account and Project ManagementBring past CRM digital marketing experience to every aspect of your work.Serve as the strategic and execution driver for your Clients, managing annual planning, ongoing strategic focus, and all day to day requests, communication and reportingLead strategic planning for Clients annually, quarterly, monthly (depending on the pace of business), owning all plan presentations and assisting with scope creation and content planning for recommended initiativesProvide strategic insight on existing campaigns and projects, make suggestions for optimization of resources for increased performanceManage budgets, resources and timelines for Client initiativesAuthor campaign and project briefs providing objectives, strategies and execution details for the production team, ensure all work answers the brief and is on brand standardClearly outline project plans, testing variations, deliverables, timelines and goals for both clients and internal staff (inclusive of email, social, website development, paid search, etc)Schedule and lead regular calls and meetings with ClientsWork with internal staff to develop basic wireframes, site trees, specifications, success metrics and other documentation on specific projectsCollaborate with the internal team as the accountable owner of all execution and implementation of creative and digital projectsAssist Clients with content development and management for their existing websitesGenerate regular campaign analytics reports with insights, key learnings and clear next steps Planning and Business DevelopmentAll team members will be involved in new business development, but account owners, like this role, are responsible for the organic growth of their accounts as well. This person should be able to identify and cultivate new, organic growth opportunitiesCreation of presentations for existing Client campaigns as well as new business opportunities Required Skills & ExperienceMinimum 5-7 years experience working directly with clients in an advertising agency, or similar positionProven experience leading the planning, strategy and execution of digital projects (particularly CRM marketing: lead or customer prospecting, acquisition and/or nurturing; or loyalty programs) as either an account manager, project manager or strategist - show us your leadership skills and comprehension of the businessExperience doing or managing the execution of some or all of the following digital marketing: email, digital advertising (paid search, paid social, display, etc), website/landing page development or updates, mobile push or SMS messages, organic social media for business (Facebook, Instagram, Twitter, LinkedIn), creative design and copywriting, automated campaigns, and analytics setup, tracking and reportingExperience being accountable for a team reporting directly and indirectly to youExperience with paid search and online advertising tools for research, development and management of adsUnderstanding of email marketing and social media marketing best practicesAbility to analyze and report on campaign data and provide insight driven recommendations for performance optimizationsExperience in the following systems is a plus: SalesForce Sales Cloud or similar CRMs, SalesForce Marketing Cloud or similar enterprise-level email/sms/push programs, Marketo, Sitecore, MailChimp, Constant Contact, Wordpress. The Right FitWe're a start-up and a small team looking to grow. We want you to join us if you can show up with a 100% can-do/dive in to get it done attitude every day. We are looking for people that want to be a contributing driver for our businesses and client's growth; we want someone to bring even more passion to the team for what we do. CompensationCompetitive salary commensurate with experience BenefitsQuality health and dental insurance with employer contributionPaid vacation and sick timePaid federal holidays401k plan with matchingProfessional training and certification opportunities ApplyIf you're interested in this position, please send your cover letter, resume, and references for consideration. We will respond if we feel you are a candidate. About Response Labs Inc.Response Labs is a team of marketers specializing in Digital CRM Marketing and from day one we have been committed to creating business solutions for our Clients, not just solving their marketing problems. We take into account all touch points where a target audience can engage with the brand--from traditional marketing channels and the latest in social media to the crew on a job site and customer service operators--and leverage all as marketing opportunities to build a better relationship with the customer. It is a philosophy that can be summed up in one, simple statement: Make Every Message Matter. We are members of the Emerging Technology Center's Haven Street facility in Baltimore and Galvanize's Pioneer Square facility in Seattle, and split our focus between building digital CRM marketing programs for our clients, and developing our own products that include, an event-driven social media aggregation tool and Hard Working Foods, producer of Dundalk Dan's Awesome Beef Jerky.