Sales Boomerang is the world's first Automated Borrower Intelligence System and we believe in a simple idea: that banks and mortgage lenders can win by overserving their customers rather than overselling them. Our mission is No Borrower Left Behind(R) and our SaaS platform allows us to fulfill this mission by giving the lending community tools to let them know when anyone in their database is ready for a better loan. We use hundreds of data points to identify which customer is in the best position to take advantage of the current market and/or personal situation in order to put them into the most optimal mortgage product. Simply put, lenders no longer have to "sell", they just present the best options to their customers and allow them to choose the one that is most beneficial. We are considered the leaders in our space, and we're growing incredibly fast. In fact we've tripled in size since the start of the year. We play ping-pong, listen to music, watch videos, have contests, go on boat rides, celebrate wins, celebrate each other, crack jokes, support one another, push one another, and expect everyone to play their role to the best of their abilities at all times. So in a nutshell- we all love what we do, who we do it with and the industry we do it for. Our team loves being here and many of our teammates have stated on several occasions that this is the best work experience they have ever had. If you're interested come see for yourself : ) Summary As the Marketing Manager you are part of our pre and post sales Marketing team. You get the pleasure of creating fun and engaging campaigns across all mediums like - social, email, print media, digital media, video, events, direct mail, guerilla marketing and whatever else you and the team believes will make the biggest impact and spread the word about our mission of No Borrower Left Behind(R). Our campaigns are focused on action and reaction. We don't use marketing for branding or to say cute things, we use marketing to evoke an emotion that inspires our target market to take action, and that action is to schedule a demo. You will help create powerful messages across all mediums and you will use all your marketing and copywriting skills to seduce our audience into following your commands. You will also need to use all of your organizational skills to keep track of KPI's. "If you can't measure it you can't improve it," and so you'll get to use your creative thinking skills to keep track of and then improve the metrics on all those fun campaigns we'll be running. In other words, you will use your talent to help fuel the Sales Boomerang rocketship so we can continue on our course of being the #1 Borrower Intelligence System in the world. We are looking for the following human traits for this role: Adaptable - Organized - Likeable Key AccountabilitiesMarket SegmentationManage ongoing analysis and understanding of our target audience;Create and manage 'the list' for SB to work on, monitoring our success in market penetration;Lead GenerationSet clear performance goals to achieve quarterly & annual goals through online & offline marketing;Develop & manage a clear integrated process for lead generation;Create, run and analyze demand generation campaigns through multi-channel approach including SEM, organic, paid social, content marketing, email and events;Support our CEO on Marketing and PRPlan and execute on collateral execution and production, support PR resource. Qualifications, Experience & CompetenciesBachelors degree in a relevant business-related field or commensurate experience;5+ years demonstrated persona-based, demand generation and digital marketing experience;5+ years B2B Marketing experience in a marketing data and / or tech based environment;Expertise in creating & driving quantifiable metrics / KPI's for lead generation and funnel management;Proficiency with MsOffice suite, aptitude for systems, databases, CRM's;Affinity and / or experience with the mortgage (marketing) industry a definite plus.