Audience Engagement Analyst

6 days left

Washington, D.C
Sep 13, 2019
Sep 21, 2019
Full Time


This position is located in the Office of Digital Strategy. The incumbent researches, recommends, and implements projects using social media, search engine optimization, and metrics analysis to improve the Voice of America's online initiatives, increase audience reach, and improve user experience. This responsibility extends across the digital operation, encompassing desktops, mobile phones and other portable devices.


Learn more about this agency


Duties include, but are not limited to:
    • Researches and analyzes available social and mobile media tools. This includes Twitter, Facebook, news aggregators, YouTube, , and other emerging forms of digital media such as messaging apps.
    • Manages advertising campaigns across entire agency using native and third party analytics tools. Tracks, monitors, and reports on paid search metrics. Interacts with services to tailor campaigns to specific news events or coverage areas. Measures the return on investment (ROI) on all paid campaigns to make recommendations for budget allocations per platform and per language service based on strategic importance and opportunities for growth.
    • Acts as a social media expert and catalyst for creating new ways to use the media to carry out the organization's missions and goals.
    • Performs work as the Contracting Officer's Representative (COR) overseeing the procurement of new vendors that specialize in social media monitoring and working with the Office of Contracts through the entire process of writing Requests for Information, Statements of Work (SOW), Requests for Proposal, and vendor selection.
    • As appropriate, serves as project leader on digital initiatives.
    • Builds high-level contacts with social media companies in order to manage relationships on behalf of the entire agency to expedite verifications, gain access to new products, and build partnerships.
    • Teaches the use of social media tools as a reporting tool, including proper methods of vetting. Uses background in journalism to teach sound practices and the proper place of user-generated content for all platforms, including radio and television.
    • Educates and trains other agency personnel on the tools available to them, how they are used by other VOA divisions and other organizations, and suggests opportunities for new uses.
    • Utilizes metrics tools to assess visits and page views, bounce rates, average time spent, geography of readership, and other relevant measures of success.
    • Determines causes of problems and pursues opportunities and assessments regarding the division's use of online platforms.

Travel Required

Occasional travel - You may be expected to travel for this position.

Supervisory status

Promotion Potential


Conditions of Employment

  • U.S. citizenship required.
  • Candidates MUST meet all qualification requirements by closing date.
  • Applicants must complete online questionnaire.
  • This is a sensitive or national security position.
  • If selected, this position requires the completion of the SF-86.
  • Suitability Determination: If selected, you will be subject to a security investigation to establish your suitability for federal employment. The security investigation will include, among other aspects, a review of your credit and legal history.
  • This position may require working nights, weekends, and holidays.


Applicants must have one year of specialized experience equivalent to the next lower grade level (GS-12), which is directly related to this line of work.

Specialized Experience is experience that has equipped the applicant with the knowledge, skills, and abilities to perform successfully the duties of the position. Listed below are specialized experiences, which MUST be addressed within the applicants resume or separate document such as a cover letter, in order to be considered.

Specialized Experiences, Which Must be Addressed:
    • Experience using both native and third party analytics platforms to ensure best selection of delivery methods and platforms for targeted audiences.
    • Experience in the use of social media tools as a reporting tool, including proper methods of vetting.
    • Experience managing search and social advertising campaigns as well as acting as an expert in creating new ways to use social platforms to meet the organization's mission and goals.
    • Experience building audiences, particularly in conjunction with TV or radio programming.


Applicant cannot substitute education for experience.

Additional information

1. If you are an eligible Inter agency Career Transition Assistance Program (ICTAP) applicant, you may apply for special selection over other candidates for this position. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated at 85 or above on the rating criteria for this position. ICTAP eligibles must submit one of the following as proof of eligibility for the special selection priority: a separation notice; a "Notice of Personnel Action" (SF-50) documenting separation; an agency certification that you cannot be placed after injury compensation has been terminated; an OPM notification that your disability annuity has been terminated; OR a Military Department or National Guard Bureau notification that you are retired under 5 U.S.C. 8337(h) or 8456.

2. If you are still on active duty, you may submit a statement of service from your Personnel Command which states the date you entered active duty, the date you are separating, and the campaign medals you have received.

3. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Once your resume or application is submitted, a review of your qualifications will be made to ensure you meet the job requirements and competencies required for this position.

  • Digital and Technical Operations
  • Flexibility
  • Interpersonal Skills
  • Social Media
  • Written Communication

Possession of competencies may be addressed in a cover letter and/or resume. To determine if you are qualified for this job, a review of your resume and supporting documentation will be made and compared against your responses to the occupational questionnaire. The numeric rating you receive is based on your responses to the questionnaire. If, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score can and will be adjusted to more accurately reflect your qualifications. Please follow all instructions carefully. Errors or omissions may affect your rating. You will then be placed in one of three rating categories:
Qualified Category
Well Qualified Category
Best Qualified Category

Application of Veterans' Preference: Category Rating does not add veterans' preference points, but protects the rights of veterans by placing them ahead of non-preference eligibles within each category. Preference eligibles with a compensable service-connected disability of 10 percent or more will be placed at the top of the highest quality category. Preference eligibles who do not have a service-connected disability of 10 percent or more will be assigned to the appropriate quality category based upon the job-related assessment and will be listed ahead of non-preference eligibles within the appropriate quality category.

Background checks and security clearance

Security clearance
Not Required

Drug test required

Position sensitivity and risk
Non-sensitive (NS)/Low Risk

Trust determination process

Required Documents

All applicants are required to submit the following supporting document type(s):
  • Resume

Applicants may also submit the following supporting document type(s), which may not be required for all applicants:
  • Cover letter
  • DD-214
  • Other Veterans Documentation; SF-15, VA Letter, Statement of Service
  • Transcripts
If you are a veteran with preference eligibility and you are claiming 5-point veterans' preference, you must attach a copy of your DD-214 or other proof of eligibility. If you are claiming 10-point veterans' preference, you must attach an Application of 10-Point Veterans' Preference (SF-15) plus the proof required by that form. If you are still on active duty, you may submit a statement of service from your Personnel Command which states the date you entered active duty, the date you are separating, and the campaign medals you have received.

You are encouraged to apply online. Applying online will allow you to review and track the status of your application.

If you cannot complete the Application Package online, please contact the Human Resource office.

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