Paid Media Lead - Search Engine Marketing (SEM)

Employer
IBM
Location
Bethesda, MD
Posted
Aug 23, 2019
Closes
Aug 29, 2019
Ref
292838480
Hours
Full Time
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk., IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. Your Life @ IBM What matters to you when you're looking for your next career challenge? Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible. Impact. Inclusion. Infinite Experiences. Do your best work ever. About IBM IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries. Job Information IBM Paid Media Lead - Search Engine Marketing (SEM) in Bethesda, Maryland Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your Role and Responsibilities Your Role and Responsibilities : IBM is seeking an experienced, dynamic, data-driven individual familiar with Agile principles and expertise in paid media, to join our Corporate Paid Media team to lead our global Paid search. You will be a thought and strategic leader within the organization, providing direction and guidance for the existing systems, processes, and tools as well as identification of opportunities to improve current systems and to create systems where they do not exist. You will work closely and collaborate with other paid media specialists as well as business segment leaders in an Agile work environment to drive transformation and greater ROI. You will guide our agency execution partner as they manage, optimize, and provide analysis of our paid search campaigns. You will apply analytics, an Agile mindset, and design thinking to create the next generation of systems, tools, and processes for IBM marketers. The Corporate Paid Media team is a multi-discipline and operational arm at IBM which ensures that the systems, processes, and tools to plan, execute, track, and optimize paid media buys are done so effectively according to uniform standards and best practices. We combine the expertise and reputation of a longstanding brand with a young, entrepreneurial spirit. Business professionals from Chief Executive Officers (CEO's) to frontline software developers expect a user-centric and streamlined experience across the entire customer journey. Reliance on face-to-face selling for solutions and offerings is shifting to digital discovery, engagement and delivery, with digital sellers engaging at just the right moments along the buying journey. We are looking for forward thinkers to help transform how we market IBM to the world. Responsibilities The preferred candidate will be an experienced SEM thought leader, who demonstrates deep working knowledge of the search engine marketing space, works agilely to lead cross-functional teams to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. They will have hands-on project management experience with both short and long-term digital media campaign development which includes the following: * Develop SEM strategy, standards, and best practices and deliver insights on performance, supporting global IBM SEM * Own the effective, efficient, and timely delivery of systems, tool, processes, and content and assure the viability and functionality of said systems usage * Question the status quo of our SEM strategy and performance, uncovering and executing upon opportunities for improved performance * Stay ahead of trends and industry changes and maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings * Manage agency partners for daily execution and optimization of paid search campaigns, including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing, engine beta testing, etc. This position is located in IBM offices in either New York City or Austin, Texas. Must have the ability to work in the US without current/future need for IBM sponsorship. Do work that matters. Discover your true potential. Be yourself. MKTG Required Professional and Technical Expertise * Degree in Statistics, Mathematics, Economics, Finance, Computer Science, or a closely related analytical field * Demonstrated analytical and technical ability * 7+ years experience working hands-on with search marketing and exposure to SEM * 4+ years experience leading teams * Detailed understanding of paid search bidding and keyword strategies and/or link-building and traffic acquisition * Intermediate working knowledge in digital marketing tactics like display, remarketing, paid social, native ads, and video * Solution-focused and takes initiative to work effectively and efficiently independently or collaboratively with marketing colleagues and business leaders at all levels * A strong ability to work cross-functionally to drive complex projects involving multiple stakeholders to completion on time and within spec * Familiarity and hands-on experience buying, managing, and optimizing campaigns in Google AdWords, Bing Ads, and YouTube Preferred Professional and Technical Expertise * Media and/or Advertising Agency experience * Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity * An analytical mind About Business Unit IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. Your Life @ IBM What matters to you when you're looking for your next career challenge? Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible. Impact. Inclusion. Infinite Experiences. Do your best work ever. About IBM IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries. Location Statement For additional information about location requirements, please discuss with the recruiter following submission of your application. Being You @ IBM IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Apply Now IBM is seeking an experienced, dynamic, data-driven individual familiar with Agile principles and expertise in paid media, to join our Corporate Paid Media team to lead our global Paid search., * Degree in Statistics, Mathematics, Economics, Finance, Computer Science, or a closely related analytical field * Demonstrated analytical and technical ability * 7+ years experience working hands-on with search marketing and exposure to SEM * 4+ years experience leading teams * Detailed understanding of paid search bidding and keyword strategies and/or link-building and traffic acquisition * Intermediate working knowledge in digital marketing tactics like display, remarketing, paid social, native ads, and video * Solution-focused and takes initiative to work effectively and efficiently independently or collaboratively with marketing colleagues and business leaders at all levels * A strong ability to work cross-functionally to drive complex projects involving multiple stakeholders to completion on time and within spec * Familiarity and hands-on experience buying, managing, and optimizing campaigns in Google AdWords, Bing Ads, and YouTube Preferred Professional and Technical Expertise * Media and/or Advertising Agency experience * Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity * An analytical mind

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