Chief Marketing Officer

Employer
University Of Maryland - Baltimore County
Location
Washington, DC
Posted
Aug 23, 2019
Closes
Aug 31, 2019
Ref
292848719
Hours
Full Time
Founded in 1856, University of Maryland, College Park is the state's flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, DC, and the nexus of the nation's legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation's capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world. Posting Details CAPTION: Posting Details Position Number: 123683 Title: Executive Director Functional Title: Chief Marketing Officer Category Status: 33-Exempt Regular Applicant Search Category: Staff University Authorized FTE: 1.0 Unit: VPUR-Strategic Communications Campus/College Information: Founded in 1856, University of Maryland, College Park is the state's flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, DC, and the nexus of the nation's legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation's capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world. Position Summary/Purpose of Position: The Chief Marketing Officer (CMO) for the University leads brand positioning, creative development of marketing campaigns, strategic brand initiatives, market research, and marketing in support of fundraising, recruitment and other initiatives of the University. S/he is responsible for the direct management, supervision, and execution of University marketing strategies, campaigns and initiatives that advance the University's strategic direction and the plans of the major academic units. Success requires a "thinker-doer", a highly collaborative management style and the ability to build and sustain constructive partnerships with colleagues throughout the university. The CMO plays a pivotal role in enhancing the University of Maryland's market position, reputation and visibility as a preeminent public research university, specifically targeting key audiences in the regional, national, international and government environments. The CMO will partner closely with schools and departments across the University to create and lead aligned initiatives that help fulfill the University's mission of education, research, and service. This includes attracting high-achieving students, increasing the level of private and public funding, and promoting passion and pride within the University community and among alumni and friends. The CMO will have a direct supervisory role for marketing staff as well as cross-functional team leadership responsibilities. She/he will also supervise the work of external freelancers and firms as needed. Must be able to work some evenings and weekends as needed to attend University events, locally and nationally. Minimum Qualifications: Education (include licenses, certifications, etc.): Bachelor's degree. Experience: A minimum of eight years of progressive leadership roles in marketing, brand management, advertising, or related fields. Experience in supervising and motivating diverse (digital and print) creative teams. Experience managing budgets and external firms/freelancers with specialized expertise. Experience as a 'change agent' in the world of building brand identity, stimulating stakeholder interest and loyalty, increasing awareness that drives action and creatively using new technologies. Demonstrated experience of leading change and being directly responsible for driving significant growth in customers, revenue, brand loyalty, and reputation. Experience with creating/designing/evaluating marketing plans, program development and management, market research, budgeting, advertising & media, PR, video, digital media strategy for specific initiatives. Strong foundational marketing/brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media are essential. Knowledge, Skills, and Abilities: Commitment to diversity and inclusion. Superb interpersonal communications and influencing skills in both formal and informal settings with an organization's senior leaders, peers, partners and other constituents. Proven ability to adapt and respond quickly to inquiries and questions. Exceptional presentation and public speaking skills. Proven ability to think strategically and deliver tactically with a willingness to be a hands-on participant to bring ideas to fruition. Strategic, analytical, creative, and planning skills are necessary as the position is directly responsible for ensuring those initiatives are developed and implemented. Outcome-driven and results-oriented approach to work. Strong collaboration skills are necessary to engage cross-functional teams as well as to navigate a complex organizational structure and culture that includes many groups that have historically worked independently from one another. Preferences: MBA or advanced degree in marketing, communication or related field. Experience in a research university's marketing unit, brand-oriented corporate marketing, or a marketing/advertising agency. A track record of consistently delivering clear and accountable results around demand generation, consumer/customer awareness, purchasing behaviors and reputational measures. Additional Certifications: Additional Information: For best consideration, please apply by September 6, 2019. Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage. Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position. Job Risks Not Applicable to This Position Physical Demands Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and small carry parcels, packages and other items, to walk short distances, and drive a vehicle to deliver and pick up materials. This position will sometimes require evening and weekend availability with advance notice. Posting Date: 08/16/2019 Closing Date: Open Until Filled Yes Best Consideration Date 09/06/2019 Diversity Statement: The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions. Education (include licenses, certifications, etc.): Bachelor's degree. Experience: A minimum of eight years of progressive leadership roles in marketing, brand management, advertising, or related fields. Experience in supervising and motivating diverse (digital and print) creative teams. Experience managing budgets and external firms/freelancers with specialized expertise. Experience as a 'change agent' in the world of building brand identity, stimulating stakeholder interest and loyalty, increasing awareness that drives action and creatively using new technologies. Demonstrated experience of leading change and being directly responsible for driving significant growth in customers, revenue, brand loyalty, and reputation. Experience with creating/designing/evaluating marketing plans, program development and management, market research, budgeting, advertising & media, PR, video, digital media strategy for specific initiatives. Strong foundational marketing/brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media are essential. Knowledge, Skills, and Abilities: Commitment to diversity and inclusion. Superb interpersonal communications and influencing skills in both formal and informal settings with an organization's senior leaders, peers, partners and other constituents. Proven ability to adapt and respond quickly to inquiries and questions. Exceptional presentation and public speaking skills. Proven ability to think strategically and deliver tactically with a willingness to be a hands-on participant to bring ideas to fruition. Strategic, analytical, creative, and planning skills are necessary as the position is directly responsible for ensuring those initiatives are developed and implemented. Outcome-driven and results-oriented approach to work. Strong collaboration skills are necessary to engage cross-functional teams as well as to navigate a complex organizational structure and culture that includes many groups that have historically worked independently from one another. Preferences: MBA or advanced degree in marketing, communication or related field. Experience in a research university's marketing unit, brand-oriented corporate marketing, or a marketing/advertising agency. A track record of consistently delivering clear and accountable results around demand generation, consumer/customer awareness, purchasing behaviors and reputational measures. Additional Certifications, Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and small carry parcels, packages and other items, to walk short distances, and drive a vehicle to deliver and pick up materials. This position will sometimes require evening and weekend availability with advance notice. Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

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