Director of Marketing Analytics

Employer
Profiles
Location
Mclean, VA
Posted
Aug 23, 2019
Closes
Aug 31, 2019
Ref
292864856
Hours
Full Time
An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington DC Search Jobs Director of Marketing Analytics - 20384 * Discipline:Marketing * City:McLean * State:VA * Zip Code:22102 * Status:Open * Term:Direct Hire * Job Id:20384 Description Profiles is in search of a Director of Marketing Analytics for our Fortune 200 Financial Services client located in McLean, VA. The position is a direct hire opportunity! The Director of Marketing Analytics will lead the initial build out and roadmap of the Marketing-focused Data and Audience (identifiable customers and pre-customers) Platform capabilities that will fuel people-based marketing. This role is a Product/Platform owner role and will have Engineering counterparts to steer the architectural and deep technical aspects of the Platform. This role will report to Head of Marketing and Ad Tech. Director of Marketing Analytics Responsibilities: * Provide business and subject matter leadership to blueprint what a Unified Customer Data platform will look like for People-based marketing. * Driving force in build vs buy evaluation - provide the must-have road-map requirements for the next generation Customer Data Platform. * Platform owner for the current state customer data solution. * Guide with current and forward thinking Industry practices on building the Data foundation for Marketing. * Conceptualize and build an actionable Customer Golden Record which can be used in a real-time, responsive marketing ecosystem. * Closely work with other lines of business leaders and technology partners to drive realization of the blueprint in a way that benefits the enterprise. * Own budgetary and spend actions related to Customer and known Pre-customer data. * Participate in deep architectural conversations with source data owners, solution owners and Technology leaders. * Manage relationships with external partners that may be leveraged in the work stream. Director of Marketing Analytics Requirements: * Bachelor's or Master's degree in marketing or computer science. * 10+ years of overall work experience with 5 years of marketing or digital experience. * Experience as a Platform Owner or a Delivery Leader for Customer Data Management Platforms (CDP, MDM, MDL, etc) in the Marketing context. * Experience with both build and buy pathways (examples of buy choices: AgilOne, Redpoint, etc). * Experience in leveraging unified customer data to drive real-time and batch based marketing use cases. * Strong understanding of customer data models and audience constructs - does not shy away from interacting with data hands on. * Experience in internally built or commercially sourced identity resolution solutions. * Experience stitching together online and offline behavioral elements. * Experience in determining how data is used for decisioning and how decisioning outcomes drive data attributes in marketing. * Experience in organizing data to drive 1:1 personalization. * Savvy in modern methods of building unified and actionable customer data sets (ex: using streaming, open source tech, etc). * Experience in data integration best practices for sourcing and refreshing data from other systems. * Understanding of how marketing data is used in measurement and marketing analytics. * Experience in cloud-hosted solutions; AWS experience ideal. * Strong written communication skills and public speaking; able to share work confidently and in the right presentation frame based on audience. * Proven experience in leading teams of people. * Excellent digital marketing and ad-tech savvy, strategic thinking ability and grasp of program management fundamentals * Preferred: Financial services or retail industry experience. About Profiles An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington DC Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training. New job opportunities are listed daily - www.careerprofiles.com. D123D Quick Apply * First Name* * Last Name* * Email* * Phone* * Desired Locations* * Zip Code* * Portfolio URL (provide even if on resume) * Resume * Would you like to receive job alerts?* + Yes + No * How did you hear about us?* * * * * * * * Contact 410.244.6400 Similar Positions * Digital Sales Rep - 20388 in Philadelphia PA * Marketing Coordinator - 20325 in Trevose PA * Marketing Account Manager in Columbia MD Hot Jobs * Senior Digital Marketing Specialist - 20386 in Baltimore MD * Project Manager - 20357 in King of Prussia PA * Senior Business Analyst - 19914 in Malvern PA Job Detail Page * Bachelor's or Master's degree in marketing or computer science. * 10+ years of overall work experience with 5 years of marketing or digital experience. * Experience as a Platform Owner or a Delivery Leader for Customer Data Management Platforms (CDP, MDM, MDL, etc) in the Marketing context. * Experience with both build and buy pathways (examples of buy choices: AgilOne, Redpoint, etc). * Experience in leveraging unified customer data to drive real-time and batch based marketing use cases. * Strong understanding of customer data models and audience constructs - does not shy away from interacting with data hands on. * Experience in internally built or commercially sourced identity resolution solutions. * Experience stitching together online and offline behavioral elements. * Experience in determining how data is used for decisioning and how decisioning outcomes drive data attributes in marketing. * Experience in organizing data to drive 1:1 personalization. * Savvy in modern methods of building unified and actionable customer data sets (ex: using streaming, open source tech, etc). * Experience in data integration best practices for sourcing and refreshing data from other systems. * Understanding of how marketing data is used in measurement and marketing analytics. * Experience in cloud-hosted solutions; AWS experience ideal. * Strong written communication skills and public speaking; able to share work confidently and in the right presentation frame based on audience. * Proven experience in leading teams of people. * Excellent digital marketing and ad-tech savvy, strategic thinking ability and grasp of program management fundamentals * Preferred: Financial services or retail industry experience. Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training. New job opportunities are listed daily - www.careerprofiles.com.

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