Digital Marketing Specialist

Fairfax, VA
Aug 23, 2019
Aug 26, 2019
Full Time
GENERAL PURPOSE: Stand Steady is proud to design and sell game-changing products for work productivity. This is an exceptional opportunity to be part of the small, tight knit web team for our multi-million dollar product lines. The Digital Marketing Specialist is responsible for the SEO and SEM for our multiple websites. This includes creating, analyzing and optimizing the websites, landing pages, and ads. The ideal candidate will possess a love of online advertising and an aptitude for design. Your opinions matter, your ideas will be put into action, and you'll be making a meaningful impact on our growing business from week one. An amazing opportunity for a smart, fast, self starter! ESSENTIAL DUTIES AND Responsibilities: Website Management Design and optimize landing pages for quality score and conversion rate Create and implement plans to improve conversion rates through changes to website text, layout, landing pages, etc. Produce graphic designs, including infographics, for the website pages and banners Plan, manage, and analyze A/B testing Produce weekly, monthly and on demand reports Monitor testing results, analyze key metrics, and optimize bounce rates and conversion rates Ad Management Conduct keyword research for pay-per-click campaigns and SEO projects Write attractive and concise copy for our products and ads Build and manage ads on Google, Bing, Facebook, Pinterest, LinkedIn, Twitter, and other platforms Produce weekly, monthly and on demand reports Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates Plan, manage, and analyze A/B testing Pinpoint issues in the KPIs and create plans to improve the metrics Keep abreast of PPC and SEM trends OTHER DUTIES AND RESPONSIBILITIES: Research and implement new Shopify apps to improve revenue, increase conversion rates, improve the customer experience, and / or reduce manual work Use graphic design expertise to help out the Creative team as needed Assist Creative and Marketing teams as needed SKILLS AND ABILITIES REQUIRED: Illustrator or Photoshop experience Knowledge of SEO and digital marketing concepts Strong analytical thinking skills Excellent communication, verbal and written Ability to work independently and within a team environment Ability to keep up and thrive in a fast-paced environment Shopify or similar eCommerce platform experience is a plus EDUCATION AND EXPERIENCE REQUIRED: Work History Requirements:0-2 years, including paid search and SEO experience Education Requirements:Bachelr's degree required Computer equipment and level of software requirements: Microsoft Office Suite - intermediate Illustrator or Photoshop - intermediate Specific Knowledge, licenses, certifications REQUIRED: Internet SUPERVISORY RESPONSIBILITIES: None TRAINING REQUIREMENTS: Online training as needed . PHYSICAL DEMANDS: None PHYSICAL PROTECTIVE EQUIPMENT: None WORK ENVIRONMENT: Usual office working conditions

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