Marketing Representative (C-SPAN Bus)

RESPONSIBILITIES:

• Researches potential venues, conferences and festivals for marketing events across the country which best advance corporate and departmental goals.
• Travels on-site with or without C-SPAN’s Bus to locations in the U.S. as part of national community outreach.
• Serves as main coordinator for planning, promoting and implementing marketing events.
• Delivers presentations to public and community groups and represent C-SPAN at state and national trade shows, and cable, education and book industry functions and conferences.
• Partners with affiliates to coordinate marketing events that demonstrate value of the C-SPAN Networks. Serves as primary contact for local affiliates in collecting and disseminating logistics and information.
• Works with and support Affiliate Relations, Education Relations, Book TV, American History TV and Programming departments with their goals and activities through community visits.  
• Implements marketing promotions and campaigns in accordance with corporate and departmental goals.
• Represents C-SPAN at events and communicates C-SPAN mission, philosophy and goals to key publics.
• Supports corporate efforts to gain carriage and distribution for C-SPAN networks and services.
• Implements strategies for media outreach around marketing events, including social media.
• Reports on key metrics for evaluating each Bus's marketing events.
• Develops national tours and events based on corporate priorities, departmental goals and marketing strategies.
• Provides Affiliate Relations department regular, on-going communications about strategic intelligence from local cable affiliates including business plans, carriage status and launch information.
• Shoots, conducts and produces short interviews (taped or live) using audio/video resources.
• Prepares activity/progress reports on a timely basis.
• Other duties as assigned.

BACKGROUND/SKILLS:

• Bachelor's degree required.
• Minimum two years proven public relations/marketing experience or equivalent required.
• Demonstrated knowledge of public affairs issues.
• Cable television marketing or public relations experience preferred.
• Excellent oral and written communication skills essential.
• Must be willing and able to travel (40%-50% of the time).
• Ability to work effectively with Microsoft Office software applications and other computer programs as required.
• Knowledge of social media applications preferred.
• Must possess valid driver's license and have the ability to drive vehicles in accordance with C-SPAN operation guidelines.
• Must possess an adequate credit rating to qualify for receipt of a company-issued credit card.