The Chief Marketing Officer (CMO) for the University leads brand positioning, creative development of marketing campaigns, strategic brand initiatives, market research, and marketing in support of fundraising, recruitment and other initiatives of the University. S/he is responsible for the direct management, supervision, and execution of University marketing strategies, campaigns and initiatives that advance the University’s strategic direction and the plans of the major academic units. Success requires a “thinker-doer”, a highly collaborative management style and the ability to build and sustain constructive partnerships with colleagues throughout the university.

The CMO plays a pivotal role in enhancing the University of Maryland’s market position, reputation and visibility as a preeminent public research university, specifically targeting key audiences in the regional, national, international and government environments. The CMO will partner closely with schools and departments across the University to create and lead aligned initiatives that help fulfill the University’s mission of education, research, and service. This includes attracting high-achieving students, increasing the level of private and public funding, and promoting passion and pride within the University community and among alumni and friends. The CMO will have a direct supervisory role for marketing staff as well as cross-functional team leadership responsibilities. She/he will also supervise the work of external freelancers and firms as needed.

Must be able to work some evenings and weekends as needed to attend University events, locally and nationally.

MINIMUM QUALIFICATIONS

Education (include licenses, certifications, etc.):
Bachelor’s degree.

Experience:
A minimum of eight years of progressive leadership roles in marketing, brand management, advertising, or related fields. Experience in supervising and motivating diverse (digital and print) creative teams. Experience managing budgets and external firms/freelancers with specialized expertise.

Experience as a ‘change agent’ in the world of building brand identity, stimulating stakeholder interest and loyalty, increasing awareness that drives action and creatively using new technologies. Demonstrated experience of leading change and being directly responsible for driving significant growth in customers, revenue, brand loyalty, and reputation.

Experience with creating/designing/evaluating marketing plans, program development and management, market research, budgeting, advertising & media, PR, video, digital media strategy for specific initiatives.

Strong foundational marketing/brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media are essential.

Knowledge, Skills, and Abilities:
Commitment to diversity and inclusion.
Superb interpersonal communications and influencing skills in both formal and informal settings with an organization’s senior leaders, peers, partners and other constituents.
Proven ability to adapt and respond quickly to inquiries and questions.
Exceptional presentation and public speaking skills.
Proven ability to think strategically and deliver tactically with a willingness to be a hands-on participant to bring ideas to fruition.
Strategic, analytical, creative, and planning skills are necessary as the position is directly responsible for ensuring those initiatives are developed and implemented.
Outcome-driven and results-oriented approach to work.
Strong collaboration skills are necessary to engage cross-functional teams as well as to navigate a complex organizational structure and culture that includes many groups that have historically worked independently from one another.