Digital Marketing Specialist
Digital Marketing Specialist Job & Company Description: Founded in 1996, SCLogic is a leading provider of an innovative in-building logistics platform, Intra Enterprise, a software product that leverages the latest scanning, printing, mobile computing, and wireless technologies to enhance productivity and accountability for our customers. Our product can also transform the way that our everyday users do their job while giving them pride in the services they are providing to their organization. The company has thousands of enterprise, government, and university users around the world coupled with a small company atmosphere and culture. By joining SCLogic, you'll become part of a forward-thinking company that is transforming the way in-building logistics are managed. SCLogic is headquartered in Annapolis, MD. As a growing company, SCLogic needs to expand its Marketing team with Digital Marketing Specialist to work in our Annapolis office. We just relocated to a new office in the center of the Arts District in Annapolis. We are looking for someone who can effectively create buzz about our company through various social media platforms and generate opportunities for our sales team via inbound marketing campaigns. For all applications please include the following:Cover LetterResumeExamples or link to writing samples Primary Responsibilities:Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog post, whitepapers, videos, ebooks, reports, webinars, infographics, etc.)Write copy for blogs, datasheets, ebooks, whitepapers, and social media that are optimized for search engines Create engaging YouTube videos using Filmora software Execute marketing programs with comprehensive outbound, inbound and content marketing componentsGrow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation contentOptimize our marketing automation and lead nurturing processes through email, content, and social channelsManage social media profiles (Facebook, Twitter, LinkedIn, and any additional channels that may be added) Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of our key stakeholders Create detailed reports and presentations that explain content marketing activity and analyze the quantitative and qualitative outcomes of digital marketing campaigns Required Education & Skills:Education & Experience Requirements: Bachelor's degree, 3-5 years of experience in digital marketing or content creationStrong creative content generation skillsExperience marketing to B2BStrong understanding of digital campaign development, search engine optimization (SEO), and inbound marketingSocial media experience as well as hands on experience with email marketing, blogging, and creating YouTube videosExperience working with Microsoft Office, Hootsuite, and WordpressExperience working with Adobe Illustrator & Photoshop, NetSuite, Filmora, and OutReach a plusStrong organizational skills with the ability to multitask and consistently meet deadlines Benefits:Our benefits package includes a competitive salary, an employer subsidized high-end PPO health, dental and vision plan, company paid life insurance, the availability of a health care flexible spending account, and a 401k plan with matching. If interested, please send your resume and salary requirements to email@example.com More About Our Company:We are a small software development company based in Annapolis, Maryland and are working to enhance our marketing team. The nuts and bolts of the position are in our job listing (see above). Of course, there are aspects to every job and company culture that are impossible to convey through a job description, so here is a little more about what it might be like to work at SCLogic: We've been in business now for 23 years and we have about 40 employees and growingOur team is small and collaborative with other departments in the companyDespite being a small business, our clients are anything but. Think Disney, NBC, Mayo Clinic, Harvard University, Pfizer, and the White House.We work hard, and we like to have fun. We have Navy tailgates throughout the season with our own company spot, tailgate truck, and game tickets. We have free lunch on Fridays, Friday evening happy hours, annual company picnics, and holiday parties that are actually fun. Some recent adventures include white-water tubing on the Shenandoah River and renting a suite at Camden Yards for an Orioles game. Choosing the kind of people you want to work with is important. Do you like them? Because you'll be working closely with them, possibly for years. At SCLogic, we have a great group of really nice, really smart people. Let us know if you'd like to talk to us.