Skip to main content

This job has expired

Director, Digital Marketing Operations

Employer
Resonate
Location
Washington, DC
Closing date
Aug 21, 2019
Resonate is disrupting the MarTech landscape with cutting-edge consumer insight and intelligence technology that allows leading brands, agencies and political and advocacy organizations to identify, understand, and engage highly-targeted audiences to drive acquisition, loyalty and lifetime value. We have pioneered a completely new approach to customer/prospect/voter research by developing a unique SaaS platform that merges the US largest consumer survey, with comprehensive digital and physical footprints. Powered by Artificial Intelligence (AI) and machine learning, we reveal the deepest understanding of the US consumer, uncovering 12,000 individual attributes including the 'Human Element' or the underlying values and motivations, the personal why that underpins their decision-making. We are looking for a Director, Digital Marketing Operations to develop, implement, track and optimize our marketing campaigns across all digital channels. If you are a data-driven marketer who thinks strategically, loves testing emerging digital channels and is passionate about marketing technology, we want to talk to you. The Director, Digital Marketing Operations is responsible for ensuring that Resonate's marketing efforts are successfully executed, fully optimized and accurately measured across all digital marketing channels. This role will manage, develop, assess and optimize our digital marketing programs to drive brand awareness and lead generation to facilitate revenue growth. He/She has a strong grasp of current B2B and/or B2B2C marketing strategies, channels and tools and is able to lead integrated digital marketing activities from concept to execution. He/She oversees multiple channels and manages supporting team members, consultants and agencies. The Director, Digital Marketing Operations provides guidance on managing and measuring each channel and suggests adjustments to the channel mix and execution in order to ensure that each campaign achieves its business objectives including channel-specific KPIs (CTR, engagement, form completions) and overall team KPIs (contact acquisition, account engagement and lead/pipeline/revenue goals). He/She is tapped into the latest technologies and techniques for utilizing these channels as well as marketing automation tools. Key Responsibilities Oversee the efficient and effective use of Pardot for campaign management and execution, contact management and overall email marketing automation, developing and refining processes as needed. Ensure effective performance management and reporting through Pardot and Salesforce including dashboards and reports. Coordinate campaign execution with Campaign Management leads. Develop and manage our digital marketing channels/programs including SEM (paid search/PPC/SEO), social, advertising (paid media, retargeting) and third-party ABM for campaigns to drive lead generation and facilitate sales growth. Directly manage channels and oversee the management of an internal Marketing Operations team and other resources including consultants, agencies, etc. Ensure that each marketing channel is fully optimized, maximizing conversion and delivering desired contribution to goals. Measure and report on the performance of all digital marketing channels and programs and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies and evaluate emerging technologies. Plan, execute, and measure experiments and conversion A/B testing. Collaborate with multiple internal stakeholders, third parties and other vendors/partners. This is a hands-on leadership position. Qualifications & Experience Requirements 10 years of experience in B2B or B2B2C marketing . BS/MS degree in marketing or a related field. Highly strategic with experience in devising digital programs that engage and convert contacts, leads and opportunities. Demonstrable experience managing and PPC and SEO, and social programs on Facebook, Instagram, YouTube, Twitter, LinkedIn. Proficiency in developing and optimizing paid media plans, and programmatic advertising, and ad tools. Strong quantitative and analytical skills for reporting on programs. Solid knowledge of Pardot, Marketo or Eloqua (automation), Salesforce.com, Google Analytics (web analytics), Hootsuite, Google AdWords/Ads. Strong analytical skills and data-driven thinking paired with a passion for continuous improvement. A high-energy disposition combined with the ability to manage multiple initiatives, and a diverse group of team members and stakeholders. A willingness to embrace change and the ability to thrive under pressure. Compelling communication skills and an ability to build partnerships and collaborate About Resonate Resonate offers a unique opportunity to people who want to grow and shape the future of the industry. We've been named a Top Workplace by both The Washington Post and VA Business Magazine multiple times over the years. We've been recognized for our consistent growth as part of the Inc. 5000 list for our game-changing approach to understanding people. Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. Resonate is headquartered in Reston, VA with offices in New York City, and Washington, DC Be a part of the team that changes the industry!

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert