Marketing Specialist

Employer
American Urological Association
Location
Linthicum Heights, MD
Posted
Aug 14, 2019
Closes
Aug 16, 2019
Ref
273729238
Hours
Full Time
The American Urological Association (AUA), the premier urologic association providing support to the urologic community, is currently searching for an energetic, detail-oriented candidate for our Marketing Specialist position. In General This position, under the direction of the Marketing Senior Manager oversees the day-to-day activities of the PM community; develops the PM monthly newsletter, supports the development of PM strategy and implements lead generation, engagement, and retention initiatives; works with the appropriate teams to enhance PM benefits including but not limited to educational offerings, webcasts, Coding Tips, etc. Supports the Senior Manager in overseeing the PM Committee and responsible for developing PM podcast series. Typically The individual in this position will: Utilizes the Real Magnet marketing automation platform to administer, promote, track and monitor metrics of the Practice Managers' benefits and campaigns. Generates copy, target messaging, & target audiences for new & existing PM products for increased awareness and revenue opportunities. Oversees & manages online communities & platforms for the PM including (but not limited to) the PMN Listerv, Sharefile, Higher Logic communities, etc. Cultivates efforts to obtain feedback and direction on any new efforts related to PM including but not limited to new products, services, and marketing tactics and collect data & metrics on revenue generating ventures. Provides recommendations on new products and services to be tested and launched and works with MarComm to prepare Marketing Plans for each product and service annually. Provides direct assistance to the Sr. Manager in identifying practice challenges and establishing need for further research. Consults with various PM and AUA staff about valuable information to be gathered in order to maximize the benefit of each outreach activity. Provides administrative and communication support for recruitment and retention campaigns and initiatives, to include email and message creation/distribution, database entry, follow-ups and tracking. Assists with tracking of metrics of campaigns by setting up market codes in Personify and understanding tracking mechanisms that can be used in our email system. Execute, with the support of the Marketing team, all initiatives arising from the PM Committee. Work with the appropriate teams to develop, execute and market other PM benefits such as webcasts, Coding Tips, and related. Working at AUA is more than just being technically proficient. We also look for candidates who possess the following competencies: Excellent writing and editing skills, and strong verbal communication skills Ability to handle a variety of assignments simultaneously and demonstrate a sense of urgency, when required Extensive knowledge with communication platforms to deliver communications to clientele. Knowledge in Microsoft Office (Excel, PowerPoint, Word) along with audio editing software. High level of customer service Ability to research topics and provide answers to issues related to Practice Management. What we have to Offer We strive to create a positive experience for employees through our commitment to effective talent acquisition and onboarding, talent management and career development, providing a positive working environment, and our focus on physical, mental, and financial wellness. We offer a highly competitive total compensation package that includes medical, dental, and vision insurance; discretionary contribution and 403(b) plans; generous leave program; paid holidays; sick leave; on-site gym; company-paid life, LTD, and STD insurance; beautiful facility; very generous contributions to continuing education and tuition reimbursement. We welcome interested and qualified candidates to apply for this position by visiting our Career Center . No relocation is available for this position. PandoLogic. Category: , Keywords: Marketing Specialist

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