AARP Services, Inc (ASI) - Vice President, Digital Services

Washington, DC
Aug 26, 2019
Sep 01, 2019
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment.

AARP Services (ASI) is where AARP's mission meets the marketplace for the 50+ population, by sparking new solutions that transform the marketplace to improve people's lives as they age. Founded in 1999 as the professional services arm of AARP, ASI supports the Association's mission of Disrupt Aging by helping bring new products to drive market innovation and build richer connections with consumers. ASI acts as a bridge, connecting companies to people by helping bring experiences, products and services that matter to them as they move through specific life stages.


Leads the digital transformation commitment of a billion dollar, purpose-filled, for-profit enterprise. Drives all digital services and capabilities for the company, ranging from consulting and strategy through production, operations, and optimization. Leads a team and collaborates equally effectively with AARP, business lines, and external partner networks to deliver world class consumer-centric experiences.

  1. Manages two digital services teams -- B2C solutions-oriented and B2B.
  2. Works in close partnership with AARP Digital, managing the commercial offerings and performance of shared enterprise assets, including web, mobile applications, e-mail, and social.
  3. Develops high-performing digital solutions that enable the vision and business requirements of the corporate strategy, product lines, and vast commercial partner network
  4. Supports sales distribution and insurance business lines, managing the development and experience of a new e-commerce platform.
  5. Develops an array of digital services offered to the partner network, including consulting, strategic development, and optimization capabilities.
  6. Creates and leads AARP Services Inc.'s (ASI) enterprise-wide digital strategy that helps increase brand visibility, traffic, content consumption, member engagement, and the sales of products and services.
  7. Leads teams of digital product, marketing, and operations specialists that support the needs of AARP, ASI, and its partner network.
  8. Directs and oversees the commercial aspects of shared AARP assets, including web, mobile applications, e-mail, and social -- maximizing the value for members, partners and the enterprise.
  9. Manages the B2B digital applications and presence for ASI, including all tools and portals for the business partners, applications for the distribution business, and tools for third-party sales agents.
  10. Facilitates the development of emerging and growth businesses for ASI, helping to define the strategy and building digital assets that support new initiatives.
  11. Furthers the evolution of ASI into a data-driven organization, leveraging data to create insights and inform strategy across the organization.

  • Completion of a Bachelor of Science/Arts degree in Technology, Marketing, or Business (Master's degree a plus) and 15+ years of digital, marketing, and technology experience (e-Commerce experience preferred).
  • Diverse experience in a variety of categories and business models, including direct-to-consumer and business-to-business.
  • Demonstrated experience leading digital transformation.
  • Track record in building innovative, high-engagement digital experiences.
  • High EQ, matrix management background and collaboration bias.
  • Consumer-centric product strategy and design chops.
  • Ability to collaborate with business owners on vision, goals, and requirements and translate to strategies and implementation roadmaps.
  • Exceptional client service, relationship manager, communication, and team leadership skills.
  • Consensus builder -- proven ability to work in a matrix organization and gain internal respect with superiors, peers, and subordinates -- team player.
  • Expertise in oversight and management of external vendors, business partners, and projects.
  • Excellent written, verbal, visual/presentation, and interpersonal communications skills.
  • Empathetic customer-centered mindset and tenacious work ethic.
  • Dedication to excellence in customer service for internal and external customers.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.