Digital Content Manager

Location
Washington, DC
Posted
Jul 27, 2019
Closes
Aug 23, 2019
Ref
859
Function
Management
Industry
Nonprofit
Hours
Full Time
About the Organization:

The John F. Kennedy Center for the Performing Arts ("The Kennedy Center") is a world premier performing arts organization and our nation's cultural center. Diversity is a critical component of our mission, vision, and values. Our staff exhibits a wide variety of perspectives and experiences which enable us to foster and strengthen an environment of diversity and inclusion.

Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts.

The Kennedy Center, which opened on September 8, 1971, is located on 17 acres overlooking the Potomac River in Washington, D.C. The Center continues its efforts to fulfill President Kennedy's vision by producing and presenting an unmatched variety of theater and musicals, dance and ballet, orchestral, chamber, jazz, popular, world, and folk music, and multimedia performances for all ages.

Job Description:

The Kennedy Center Digital department is looking for an organized, creative and multi-disciplined content manager to help oversee editorial and production for our ambitious digital strategy - including a new website and increased digital reach nationwide.

The Digital Content Manager will develop, execute and optimize content on the Kennedy Center web site and other digital platforms to express the organization's mission and market its events and activities with the goal of increasing transactions, overall engagement and digital/social media reach. The position not only originates content but supports and manages editorial production across the Kennedy Center web site, uploading standards of quality and procedure. As the Kennedy Center Digital Content Manager, you will:
  • Work with clients across the organization to create valuable, relevant content (text and media) on the Kennedy Center web site and other platforms to attract and engage audiences - and drive profitable consumption.
  • Act as editorial voice of the Kennedy Center across the website, upholding standards of quality and consistency.
  • Take ownership of site sections - specifically overseeing the production of the event pages that make up our calendar.
  • Curate genre and series pages, and manage cross-promotion and personalization.
  • Learn and educate others on best practices in integrating with our e-commerce engine, Tessitura.
  • Supply and optimize effective, data-informed native content for social media.


Duties and Responsibilities:

40% Web Editor - Create valuable, relevant content (text and media) on the Kennedy Center web site and other platforms to attract and engage audiences - and drive profitable consumption. Act as editorial voice of the Kennedy Center across the web site, upholding standards of quality and consistency. Take ownership of site sections - specifically overseeing the production of the event pages that make up our calendar, curating genre and series pages, and managing cross-promotion and personalization. Learn and educate others on best practices in integrating with our e-commerce engine, Tessitura.

35% Project Manager - Lead content packages to completion as a hub of information, collaborating with resources across the organization, managing deliverables from inception through execution to hit deadlines.

10% Social Media - Under the oversight of our Social Media Manager, supply and optimize effective, data-informed native content.

10% Data Analytics

5% Video and Photo Curation and Light Production - in conjunction with Multimedia and Design departments.

N/A Responds to the needs and requests of Kennedy Center management and staff in a professional and expedient manner; Adheres to all employer policies and procedures; Other duties as assigned.

Key Qualifications:
  • Bachelor's degree required, preferably in Online Journalism, Arts, Communications or Marketing
  • Minimum three to five years' experience with online and/or social content
  • Familiarity with video curation and ideally production
  • Familiarity with photo sourcing and ideally editing
  • Excellent writing and editing skills
  • Proficiency in content management systems (eg, WordPress), popular social media sites, video editing software (preferred), and e-commerce or CRM software - especially Tessitura (preferred)
  • Must have the legal right to work in the United States


Who You Are:
  • You are an expert in the use of computers and the internet.
  • You have a dedication to client service.
  • You have a demonstrated passion for performing arts subjects.
  • You have the ability to meet changing demands and to adapt to frequently changing priorities.
  • You have excellent project management skills.


Physical Demands:

While performing the duties of this job, the employee is regularly required to communicate in person and on the telephone. The employee is frequently required to use hands to finger, handle, or feel in order to operate computer keyboard, office equipment, and other essential tasks. The employee is frequently required to sit, stand, walk, bend, stoop, crouch, and reach with hands and arms. This position infrequently lifts, carries, or otherwise moves and positions objects weighing up to 25 pounds.

Work Environment:

The noise level in the work environment is minimal for the most part but could be loud during performances.

Travel up to 5% may be required.

Benefits:

We offer a comprehensive range of benefits to all full-time employees including: Medical, Dental, Vision, Paid Time Off, Paid Sick Leave, and a matching 403(b) Retirement Plan.

Additional benefits include: Commuter Programs, Education Assistance Programs, Social Activities, and other employee discounts and specials.

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